Set positive signs that will be remembered by your clients, business partners or employees and form the basis for good and lasting relationships – with Coloyal’s CRM and loyalty solutions.
Our mission: customer satisfaction and employee loyalty
Are you looking for an experienced business partner with whom you can strategically plan, pragmatically implement and successfully operate bonus programs, new customer acquisition, customer-acquire-customer campaigns or employee incentives?
Then we are glad that you are here! We have done a good job for you and with you if your clients or employees easily understand, intuitively accept and intensively use our joint solution on a lasting basis. We are guided by this goal in all phases of the project – from consulting-intensive modeling to agile integration into your existing systems to an inspiring experience when ordering an attractive premium. This is what our mission for CRM and loyalty solutions stands for.
“We look forward to doing what we do best for you, too: Creating moments of enthusiasm. Our individual CRM and loyalty solutions make the difference, because they set positive signs that your clients, business partners or employees will remember and are the basis for good and sustainable relationships. As a highly motivated partner, we work every day to fulfill our mission of “Consult. Connect. Reward.” into reality – gladly also for you and your company. We look forward to getting to know you.”
Mark’s job title is his mission statement: “CEO stands for Customer Experience Optimization – we’ve done a good job when our solutions delight our clients’ customers.” This claim manifests itself in more than 30 CRM programs with millions of participants around the globe.
Coloyal is not the first CRM and loyalty company Mark has launched: He was part of the founding team and Managing Director of “Rewards Arvato Services” – Arvato’s loyalty unit, whose clients and services he was to take over himself as part of the management buyout almost 12 years to the day after its founding.
As managing partner / CEO of Coloyal, Mark is now particularly focused on international sales, marketing and the further development of the innovative solution portfolio.
Number of countries where Coloyal products can currently be found in premium stores
Number of international trade fairs where Coloyal scouts for new products each year
different product brands we have in our range
various premiums we have constantly in stock
Premiums we have already sent in total
Countries to which we have already sent our premiums
Highest price of a desired premium procured through Coloyal, in euros
Premiums we have delivered in January 2020 alone
Amount of CO2 we save each year through an optimized, sustainable logistics process, in kilograms
Year of manufacture of the oldest premium ever offered, a Mercedes Benz SL 190 Roadster
Price of the most expensive premium ever offered, a private concert with a superstar, in dollars
Quantity of templates currently preconfigured in the Loyalty Suite for individual system mails and notifications
Total amount of digital win and promotion codes we have produced and distributed to date.
Amount of highly-localized professional weather forecasts emailed to farmers each year.
Total amount of tax documents generated annually for participants in our business customer programs.
Average returns rate across all rewards stores, in percent
Number of Coloyal premiums that have received Deutsche Bahn’s “That’s green” sustainability seal
Number of packing lines in our highly automated premium warehouse
Average length of service of Coloyal employees, in years
Average duration of a bonus program setup for new customers, in months
Total amount of individual wish-you-what awards we made possible for top program participants in 2021.
Quantity of brand newsletters sent to date for Coca-Cola
Greatest distance for a premium delivery, from Dubai to Melbourne, in kilometers
Number of discount and cashback partners in our exclusive advantage world
“We are proud of our broad network of service, agency and purchasing partners, whose expertise, creativity and products make a decisive contribution to the success of our solutions. At the core of this network are the numerous brand and retail partners from whom we source the approximately 2,500 products permanently available in the catalog for our premium stores.
Of course, our approach of co-partnership and trusting cooperation also applies to them, which makes us better together. Together with them, we are constantly fine-tuning the Loyalty Suite roadmap and innovative ideas that make our offers and our clients’ programs even more attractive.”
With more than 15 years of industry experience, Nadine is an accomplished CRM and loyalty expert. In her role as VP Purchasing, she is largely responsible for creating and maintaining a massive portfolio of highly attractive physical and digital rewards, which is available almost worldwide with the help of a fully automated logistics infrastructure.
Nadine has been a member of the Executive Board since 2012. During the asset buyout of Arvato in 2019, she became co-owner of Coloyal. She is responsible for strategic assortment planning, the entire merchandise supply chain and purchasing negotiations with our top suppliers.