Let’s create moments of excitement
The “Co” in the company name says it all: we are your co-partner for everything to do with loyalty and customer retention. We rely on a well-coordinated team and our broad network of service and retail partners. We create individual CRM and loyalty solutions for you.
Tailored Solutions for B2B Customers and Employees
Our concepts meet the highest standards in participant recruitment, targeted communication and engagement, GDPR-compliant data processing and analytics, as well as tax-compliant and legally secure implementation throughout ongoing program operations.
We develop scalable loyalty software that enables companies to sustainably increase customer retention, employee engagement, and sales performance.
Our mission is to position loyalty not as an isolated points system, but as a strategic management tool that drives growth, motivation, and long-term relationships.
At the core is our scalable loyalty platform, which processes transactions in real time, manages complex bonus logic, and provides transparent reporting. Participants, points, campaigns, and budgets can be centrally managed and optimized using data-driven insights.
We stand for stable systems, clear processes, and collaborative partnerships. Our goal is to develop loyalty software, bonus programs, and incentive solutions that deliver strategic value and genuinely engage the target audience.
Independent partner at eye level
We have structured our organization and workflows according to our own requirements and streamlined them significantly. Many processes have been automated so that reward catalogs, CRM campaigns, reports, or invoices can be created with just a few clicks.
This approach is appreciated not only by our long-standing employees, but also by numerous loyal clients who benefit from short decision-making paths, fresh ideas, and new offerings.
How we work
At Coloyal, we rely on a well-coordinated team with over 15 years of experience and connections from international corporate projects to realize our vision as an agile full-service provider for CRM and loyalty solutions, managing projects independently and within our own budgets.
Around 35 dedicated employees work to design, implement, and operate professional CRM and loyalty programs. Thanks to this diverse expertise, we can address our clients’ CRM and loyalty challenges efficiently and effectively.
“We look forward to doing what we do best for you, too: Creating moments of enthusiasm. Our individual CRM and loyalty solutions make the difference, because they set positive signs that your clients, business partners or employees will remember and are the basis for good and sustainable relationships. As a highly motivated partner, we work every day to fulfill our mission of “Consult. Connect. Reward.” into reality – gladly also for you and your company. We look forward to getting to know you.”
Mark Edenharder
CEO of Coloyal
About Mark
Coloyal is not the first CRM and loyalty company Mark has launched: He was part of the founding team and Managing Director of “Rewards Arvato Services” – Arvato’s loyalty unit, whose clients and services he was to take over himself as part of the management buyout almost 12 years to the day after its founding.
As managing partner / CEO of Coloyal, Mark is now particularly focused on international sales, marketing and the further development of the innovative solution portfolio.
Take a look at the stories and highlights behind Coloyal’s numbers.
Number of countries where Coloyal products can currently be found in premium stores
Number of international trade fairs where Coloyal scouts for new products each year
different product brands we have in our range
various premiums we have constantly in stock
Premiums we have already sent in total
Countries to which we have already sent our premiums
Highest price of a desired premium procured through Coloyal, in euros
Premiums we have delivered in January 2020 alone
Amount of CO2 we save each year through an optimized, sustainable logistics process, in kilograms
Year of manufacture of the oldest premium ever offered, a Mercedes Benz SL 190 Roadster
Price of the most expensive premium ever offered, a private concert with a superstar, in dollars
Quantity of templates currently preconfigured in the Loyalty Suite for individual system mails and notifications
Total amount of digital win and promotion codes we have produced and distributed to date.
Amount of highly-localized professional weather forecasts emailed to farmers each year.
Total amount of tax documents generated annually for participants in our business customer programs.
Average returns rate across all rewards stores, in percent
Number of Coloyal premiums that have received Deutsche Bahn’s “That’s green” sustainability seal
Number of packing lines in our highly automated premium warehouse
Average length of service of Coloyal employees, in years
Average duration of a bonus program setup for new customers, in months
Total amount of individual wish-you-what awards we made possible for top program participants in 2021.
Quantity of brand newsletters sent to date for Coca-Cola
Greatest distance for a premium delivery, from Dubai to Melbourne, in kilometers
Number of discount and cashback partners in our exclusive advantage world
“We are proud of our broad network of service, agency and purchasing partners, whose expertise, creativity and products make a decisive contribution to the success of our solutions. At the core of this network are the numerous brand and retail partners from whom we source the approximately 2,500 products permanently available in the catalog for our premium stores. Of course, our approach of co-partnership and trusting cooperation also applies to them, which makes us better together.”
Nadine Kremer
COO
About Nadine
With more than 15 years of industry experience, Nadine is an accomplished CRM and loyalty expert. In her role as VP Purchasing, she is largely responsible for creating and maintaining a massive portfolio of highly attractive physical and digital rewards, which is available almost worldwide with the help of a fully automated logistics infrastructure.
Nadine has been a member of the Executive Board since 2012. During the asset buyout of Arvato in 2019, she became co-owner of Coloyal. She is responsible for strategic assortment planning, the entire merchandise supply chain and purchasing negotiations with our top suppliers.
