Ein Bauer steht auf einem weitläufigen Feld und blickt über die reifen Pflanzen, während im Hintergrund die Sonne scheint. Coloyal erhält drei Auszeichnungen für exzellentes CRM.

Agriculture

Our solutions for customer loyalty in the agricultural sector

You supply agriculture with products that directly impact harvests and results.

But do you know which farms buy what—and why?

Whether crop protection, seeds or fertilizers, your products reach farmers through agricultural distributors and cooperatives. Every step in this chain is important. Yet each one also distances you from the farm that uses your products, from the crops grown with them, and from the decisions that are made anew every season.

And it is precisely this farmer who is your most important advocate. They decide which brands they trust, which products they reorder, and which ones they recommend to their neighbors. With our bonus program platform, you build a direct, reliable relationship with agricultural businesses across Europe—and finally gain real insight into what truly happens within the distribution channel.

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Purchase data disappears in multi‑tier distribution channels

You distribute your products through agricultural wholesalers, cooperatives, and regional dealers. What happens after that—who buys what, in what quantities, and for which crops—usually remains invisible to you. Without this data, informed and targeted market development is hardly possible.

The farmer makes the decision but you don’t know them

Crop protection and seeds are products that require intensive consultation. Without building a direct relationship with the farm, you leave brand decisions to the distributor—or to the competition.

Seasonality makes the business difficult to plan

Purchases are concentrated in just a few weeks each year. Outside the season, contact with farmers often fades. A bonus program must understand this rhythm and actively counteract it—with targeted communication before the season starts, incentives during stock‑up periods, and loyalty measures during the quieter months that follow.

One farmer, multiple farms, multiple accounts

Many farmers manage multiple independent farms or are organized in joint farming operations. A professional program must reflect this reality: multiple bonus accounts per participant or multiple users per account, all of which can be managed separately and addressed individually.

Crops vary by location and market

A farmer in Denmark grows different crops than one in Hungary or Spain. This has a direct impact on which products are eligible for earning points. A European‑wide program must be regionalizable—both in terms of product assortment and communication.

Farms vary in size and digital maturity

From small family farms with just a few hectares to large industrial consortia—the range is enormous. A program that works only for digitally advanced large operations leaves the majority of participants behind.

Strictly regulated products require special care

Crop protection products and seeds are subject to strict approval and labeling requirements. A bonus program must ensure that product data is captured accurately, sales are reliably attributed, and regulatory limits are fully respected.

The market is already crowded with programs

Many producers already run bonus programs that have lost momentum over time. Participant numbers stagnate, activity rates decline, and the platform feels outdated. The real challenge is often not launching a new program, but revitalizing an existing one—and winning back farmers who have disengaged or grown accustomed to the offers.

What our platform delivers:

Upload invoices, AI takes care of the rest

The easiest way to participate is by uploading a wholesale invoice. Our AI‑powered tool for reading all types of purchase receipts automatically identifies the products included and reliably matches them to your product catalog within seconds. No manual entry, no long waiting times, and no errors caused by illegible documents. This also works for businesses with little experience using digital tools.

Making purchase data from the distribution channel visible

Our platform automatically consolidates dealer data and invoice information from multiple sources in a transparent and near real‑time manner. You can see which products were used where, when, by whom, and in what quantities.

Multiple farms, one participant

Coloyal’s SaaS loyalty solution supports the management of multiple bonus accounts under a single participant profile. Farmers with several farms or locations can maintain a clear overview and include employees in the program. You gain a comprehensive view of purchasing and usage behavior across all operations.

Regionalized product assortments for different crops

Point allocation rules for your products and campaigns can be configured by country and region. Farmers only see products that are relevant to their crops and local market. All of this is managed centrally from a technical perspective—without the need to set up separate platform tenants for each country.

Actively managing seasonality

Our platform supports seasonal campaigns, defined action periods, and proactive communication. This allows you to stay connected with participants—even when business activity is temporarily slow.

Simple enough for every business

Intuitive usability, a low‑threshold entry via invoice uploads or code scans, and knowledgeable customer support make the program easily accessible for businesses of any size and at any level of digital maturity.

Fair opportunities for businesses of every size

Our status system takes into account the individual potential of each participating business—not just absolute sales volume. This means that even a farmer with a comparatively small cultivated area can reach the highest status tier by consistently choosing your brand and products.

Revitalizing existing programs

You don’t have to start from scratch. We analyze why an existing program has lost momentum and work with you to develop a strategy to reactivate inactive participants, modernize the platform, and refine the incentive structure.

Reward knowledge, strengthen trust

Training on product application, dosage, and user safety—as well as participation in field trials and personal visits to field days—can be directly linked to bonus points. Farmers who understand your products use them correctly and are more likely to return.

Internationally scalable, locally flexible

Our SaaS solution is multi‑tenant, multilingual, and can be rolled out to new markets with minimal IT effort. Flexible configuration options for profiles, bonus points, campaigns, and reporting are already included.

Data security you can rely on

Our platform is hosted on AWS servers in Germany and uses SSL encryption. Participant and purchase data are strictly separated. Access to sales data is fully compliant, including when handling purchase data related to competitors’ products.

Rewards that fit the farmer’s world

Farmers want more than lifestyle items. Power tools, high‑quality protective clothing, weather stations, fuel vouchers, or access to digital professional services such as weather forecasting, field operation planning, or solar yield optimization—our rewards portfolio speaks the language of the farm.

Proven with leading manufacturers in the industry

Our platform is not a theoretical concept. It is actively used in real‑world operations by well‑known manufacturers in the agricultural sector.

Award

Premeo

With “Premeo,” Bayer Crop Science has been running one of the longest‑standing bonus programs in Germany and Austria since 2008. Participants collect points for using Bayer products and benefit from a program that has evolved alongside their needs. Premeo demonstrates what a well‑maintained program can achieve: sustainable brand loyalty across many seasons.

To the reference

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Legend by Bayer

With “Legend by Bayer,” Bayer Crop Science demonstrates how a bonus program can meet international requirements. The program is available in Romania, France, and South Africa and stands out with reward shops that are strongly tailored to the needs of local participants. “Legend” proves that a program doesn’t have to look the same everywhere to work successfully under a strong global brand.

Our demo live.

You don’t have to guess whether our solution fits your sales model. We’ll show you in a personal demo tailored to your specific requirements. No sales pitch, no pressure. Just an honest look at what’s possible for you.