Automotive Aftermarket

Our solution for brand loyalty in automotive workshops

You manufacture high‑quality automotive spare parts.

But do you know who actually installs them?

Between your factory and the vehicle lift lies a long journey through wholesalers and specialized distributors. Along the way, the mechanic who installs your part every day is your most important advocate—and at the same time the one you know the least. With our bonus program platform, you bring transparency to the sales chain and build a direct, trusted relationship with workshops.

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Purchase data disappears inside the trade channel

You sell your parts through wholesalers and distributors. What happens after that—who buys what, when, and how often—usually remains opaque. Without a direct connection to workshops, you lack the foundation for a well‑informed and effective approach to the end market.

Tens of thousands of workshops, limited field sales resources.

Markets across Europe are highly fragmented, with independent workshops, franchise operations and multi‑brand dealers. Many businesses rarely, if ever, see a field sales representative. Reaching every mechanic effectively and motivating participation therefore requires a different approach.

Codes on original spare parts remain unused

You already label your parts as originals. But this code could be much more: a direct touchpoint with the mechanic, verifying a purchase and collecting points. With no inserts, no packaging changes, and no additional production required.

Long storage times, global supply chains

Automotive spare parts often remain in intermediate distribution channels for months and are shipped worldwide. Under these conditions, short‑term promotional inserts or packaging codes are hardly feasible. The product code already printed on the part is therefore the only reliable bridge to the workshop.

Product knowledge is lost

Installation tips, technical background information and training courses—once well attended, now barely noticed. Yet knowledge about your products is your strongest point of differentiation. A mechanic who understands your parts is more likely to install them and recommend them to others.

Every local market is different

Markets across Europe differ in language, tax regulations, data protection requirements and trade structures. A professional program must take this into account: consistent in brand presentation, yet flexible in local implementation.

Scaling to smaller markets

What works in large markets like Germany should also work in Poland, the Czech Republic or Benelux—with small local teams and limited budgets, and without having to set up a separate IT project each time.

The competition has a head start

Nearly all major spare‑parts manufacturers already run bonus programs, in some cases as industry partnerships, to offer mechanics a broader range of incentives and thereby achieve stronger loyalty effects. Now is the right time to act.

What our platform delivers:

Making purchase data from the distribution channel visible

Our platform consolidates dealer data from multiple sources, fully automated, cleansed and available for real‑time analysis. This finally gives you clear insight into which products are installed where and by whom.

Use existing original part codes to drive participation

We integrate your existing product codes used to label original parts directly into the bonus process. Mechanics simply scan the code, and you receive a verified proof of purchase—without new packaging processes, without inserts, and without any additional logistics effort.

Reaching workshops digitally—without field sales

Automated, personalized communication via email and push notifications keeps participants active and informed. A strong bonus program becomes your direct communication channel to workshops when no other channel is available.

Reward knowledge, strengthen loyalty

Training sessions, installation guides and product training are directly linked to bonus points. This creates a real incentive to engage with your products. Knowledge growth and brand loyalty develop together.

Internationally scalable, locally flexible

Our platform is multi‑tenant and multilingual. New markets can be launched with minimal IT effort, making it ideal for local teams with limited resources. Tax and legal adaptations for Germany, Austria and Switzerland are already built in.

Data security you can rely on

Our platform is hosted on AWS servers in Germany and uses SSL encryption. Participant data and purchase data are strictly separated. Access to your sales data is fully compliant, including with regard to purchase data relating to competitors’ products. Your participants can trust that their data is managed securely and transparently.

Integrating the distribution channel as a partner

Dealers receive their own insights and benefits, ensuring that no mistrust toward the program arises. This creates a shared dynamic and strengthens collaboration across the value chain.

Open to cooperation, without dependency

You start independently and can integrate industry partners as needed. Your data and full control over your brand remain with you at all times.

Proven with leading manufacturers in the industry

Our platform is not a theoretical concept. It is actively used in real‑world operations by well‑known automotive spare‑parts manufacturers.

MoreContinental

With “MoreContinental,” Continental has launched a bonus program for workshops that offers mechanics in the DACH region real benefits while simultaneously providing valuable insights into purchasing behavior across the distribution channel. The program combines product knowledge with reward incentives, strengthening loyalty to one of the industry’s most recognized brands.

To the reference

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proPoints

With “ZF proPoints,” ZF relies on a bonus program that rewards workshops for purchasing ZF products and actively encourages engagement with the product portfolio. The program is tailored to the complex sales structures of a global supplier and operates reliably across multi‑tier distribution channels.

ATE | VDO Partner Programm

The ATE | VDO Partner Program by AUMOVIO offers a wide selection of attractive merchandise rewards, including many proprietary products, and is specifically aimed at workshops and participants primarily in the DACH region and Poland. The program strengthens customer loyalty and supports partners in positioning themselves sustainably within a highly competitive workshop environment.

Our Demo: live.

You don’t have to guess whether our solution fits your sales model—we’ll show you in a personal demo, tailored to your specific requirements. No sales pitch, no pressure. Just an honest look at what’s possible for you.

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