15 years of Premeo! The bonus programme of Bayer Crop Science Germany celebrates its birthday and is further simplified

We have been working alongside Bayer Crop Science as a loyalty and rewards partner for more than 15 years. As part of this close partnership, we helped to launch the “Premeo” bonus programme and the “BayDir” advice portal and have continued to develop them. Today, more than 30,000 German farmers and contractors rely on these digital solutions, which simplify everyday work and reward the use of Bayer products.

Personal utility is at the heart of the fully personalised customer portal “BayDir”, which offers the best possible data and services for application planning: Registered customers receive highly accurate weather forecasts, regional crop protection advice and event tips, as well as seasonal market quotes for cereals, fruit and vegetables. Authorised users can also find the rewards shop of the “Premeo” bonus programme here.

Bayer is celebrating the 15th anniversary of “Premeo” with a relaunch that makes participation even easier. From spring 2023, bonus stickers will be retired in favour of a secure and confidential invoice scan. Participants will then simply submit their purchase receipts digitally using the Premeo app to collect points and receive status benefits.

The change will not only save users time and increase the reliability of bookings. It is also in the spirit of digitalisation, sustainability and user protection, for example by reducing plastic consumption through the elimination of stickers on packaging. We are supporting these programme goals by realigning the extensive premium range to focus even more on digital premiums, protective equipment and biodiversity in 2023.

We congratulate Bayer Crop Science on 15 years of “Premeo” and look forward to the future together – in the spirit of the programme motto “Because it’s always worth it!

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