15 Years of Premeo: A Strong Partnership

For more than 15 years, we have worked closely with Bayer Crop Science as a loyalty and rewards partner. During this time, we supported the launch of the Premeo bonus programme and the BayDir advisory portal. Both solutions have been continuously developed. Today, more than 30,000 farmers and contractors in Germany use these digital tools. They simplify daily work and reward the use of Bayer products.

At the centre of the BayDir customer portal is clear practical value. Registered users receive precise weather forecasts and regional crop protection advice. They also gain access to relevant event tips and seasonal market prices for cereals, fruit, and vegetables. In addition, authorised users can access the rewards shop of the Premeo bonus programme directly via the portal.

Easier Participation and a Digital Future

To mark its 15th anniversary, Bayer is relaunching Premeo. The focus is on easier participation. From spring 2023 onwards, bonus stickers will be replaced by a secure invoice scan. Participants simply upload their purchase receipts via the Premeo app. This makes collecting points faster and more convenient.

At the same time, the change supports digitalisation and sustainability. The removal of stickers reduces plastic consumption. It also improves user protection and booking reliability. In line with these goals, the premium range is being further developed in 2023. The focus is on digital rewards, protective equipment, and biodiversity.

Looking Ahead Together

We congratulate Bayer Crop Science on 15 successful years of the Premeo bonus programme. At the same time, we look forward to continuing our partnership. Together, we will shape the future of the programme – true to the motto: “Because it’s always worth it!”