“Scan, collect points, and advance the workshop” – Continental launches its MoreContinental Partner Program with a new bonus system. Thanks to the newly developed app, workshop teams can scan product labels quickly and easily. The collected points are credited directly to the shared team account as MoreContinental Partner Points (MCPP). The collected points can be redeemed in the rewards shop. Workshops can choose from special Continental tools for more efficient daily work. In addition, attractive rewards and training courses are available. In this way, Continental rewards customer loyalty while supporting workshops in their ongoing development and long-term success. With the full-service package from Arvato and Coloyal, the MoreContinental Partner Program gains additional appeal. At the same time, it strengthens long-term customer relationships through multiple new touchpoints. From the personal welcome package after registration to the app and the delivery of rewards, Continental creates positive contact moments with real added value. The app plays a central role in the program. It enables easy point collection and redemption. At the same time, it serves as a digital knowledge base and practical advisor for everyday workshop work. Through this integrated approach, Continental positions itself as a strong partner and creates ideal conditions for a successful future together with its customers.