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NEWS | Munich, 11. June 2021

Coloyal welcomes Continental as a new customer

 Launch of the first purely digital B2B loyalty program in the automotive aftermarket


“Scan, collect points and advance the workshop” – Continental launches its MoreContinental Partner Program with the new bonus system. Thanks to the newly developed app, the entire workshop team can easily and quickly scan labels on packaging of participating products and fill the workshop’s joint team account with MoreContinental Partner Points (MCPP).

The points collected can be redeemed in the rewards shop for numerous special tools from Continental for optimised work in the workshops and for attractive rewards. Training courses can also be purchased with the points. In this way, Continental rewards the loyalty of its customers and at the same time supports the workshops in their further development and success as partners.

With the full-service package from Arvato and Coloyal, the MoreContinental Partner Program gains new appeal and strengthens long-term customer relationships through a variety of new touchpoints. From the personal welcome package after successful registration to the app to the delivery of the desired bonus – Continental creates positive contact points every day that offer added value for the workshops. The app is not only the central tool for easily collecting and redeeming bonus points, but also a digital knowledge base and valuable advisor in everyday work. With this integrated approach, Continental is creating the optimal conditions to accompany its customers as a strong partner on the road to a successful future.

About Coloyal

Coloyal is one of Europe’s leading providers of customer loyalty and incentive solutions. Founded in 2019 as part of a management buy-out, the service provider, a former subsidiary of Arvato Bertelsmann, can look back on more than ten successful years in the field of consulting, CRM systems and rewards management.

Under the claim “Consult. Connect. Reward.”, Coloyal develops and implements individual, innovative loyalty solutions in the B2C, B2B and B2E sectors. Customers from all over the world include retail companies, airlines and railway companies, financial service providers, insurance companies and consumer goods and automotive manufacturers.

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