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BahnBonus donates over 400.000€ to Ukraine


At Coloyal, we want to ensure less suffering in the world. That’s why we’ve been offering donation rewards for years: Among others, with our long-standing customer “Deutsche Bahn”. Deutsche Bahn is one of the world’s leading companies in the field of passenger and freight transport. In addition to its core competence as an international transport service provider, it is also heavily involved in social projects together with Coloyal. For example, points can be redeemed for donations at BahnBonus: Against violence among children, to promote reading, for street children in Germany or so that more trees are planted.


Due to the current situation in Ukraine, it was immediately clear to us that we had to work together. For a few weeks now, BahnBonus bonus points can be used to support the initiative “Mit Bündnis Entwicklung hilft”. This organization helps with the medical supply of food and delivers many other important relief supplies to Ukraine.


Over 400,000€ have already been donated in the last few weeks! We are glad that social rewards are more and more in demand. Because every euro counts in these difficult times.





About Coloyal

Coloyal is one of Europe’s leading providers of customer loyalty and incentive solutions. Founded in 2019 as part of a management buy-out, the service provider, a former subsidiary of Arvato Bertelsmann, can look back on more than ten successful years in the field of consulting, CRM systems and rewards management.

Under the claim “Consult. Connect. Reward.”, Coloyal develops and implements individual, innovative loyalty solutions in the B2C, B2B and B2E sectors. Customers from all over the world include retail companies, airlines and railway companies, financial service providers, insurance companies and consumer goods and automotive manufacturers.

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