Fourfold success for BahnBonus at the Loyalty Days in Frankfurt
A special evening at the Loyalty Days in Frankfurt: BahnBonus was honored four times, receiving awards in the categories Best App, Best Loyalty Program, Best Campaign, and Best Customer Service.
Coloyal congratulates on a special evening and an outstanding result
A program that accompanies millions of travelers every day, this success is a strong signal of continuous development, high quality, and genuine customer centricity.
For Coloyal, this moment has a special significance. For almost ten years, we have been responsible for the reward catalog and the reward shop of BahnBonus—a rewards world that was completely redeveloped together in 2017 and has since been managed by Coloyal in full service. Today, it is a central component of the BahnBonus app and an important touchpoint for participants. That BahnBonus has now been recognized for this comprehensive offering makes us particularly proud.
Four awards that demonstrate the strength of the overall program
Winning those awards reflects the diversity and stability of the entire program. The Best App award recognizes the modern user experience as well as the successful integration of the rewards world and all relevant features. The award for Best Loyalty Program confirms the program’s strong content, clear focus on customer value, and long-term development strategy.
Receiving the award for the Best Campaign highlights how creatively and effectively the BahnBonus team designs campaigns that truly engage participants. Finally, the recognition for Best Customer Service underscores how consistently the program focuses on reliability, transparency, and user orientation.
Together, these four awards impressively demonstrate how powerful and relevant BahnBonus is in the market and how much dedication goes into its daily execution.
Looking to the future
The four awards are not only recognition of past achievements; they are also a mandate for the future. BahnBonus clearly demonstrates what a modern loyalty program can look like one that delivers daily value while remaining open to innovation. Close collaboration and a long-term strategy offer significant potential for further development.
Coloyal is proud to have been part of this success story for many years. We look forward to continuing our joint efforts to continuously enhance the BahnBonus experience for all participants.
Read more about the winners of the loyalty days in Frankfurt: Who are the winners of the German Bonus Awards? | thebonusawards.com
About Coloyal
Coloyal is one of Europe’s leading providers of customer loyalty and incentive solutions. Founded in 2019 as part of a management buyout, the service provider is a former subsidiary of Arvato Bertelsmann and can look back on more than ten successful years in the field of consulting, CRM systems and rewards management.
Under the claim “Consult. Connect. Reward.“, Coloyal develops and implements individual, innovative loyalty solutions in the B2C, B2B and B2E sectors. Customers from all over the world include retail companies, airlines and railroads, financial service providers, insurance companies and consumer goods and automotive manufacturers.
