Three awards for excellent CRM: Coloyal and Nayoki win with “Wetter Aktuell” for Bayer Crop Science
Three reasons to celebrate: Together with our technology and implementation partner Nayoki Performance, Coloyal has been honored with several prestigious industry awards for the “Wetter Aktuell” project. The honors include two Web Excellence Awards (in the categories of Newsletter and Marketing Automation) and the German Marketing Award in the category of Newsletter.
What exactly was honored?
The award went to a service offering highly personalized newsletters that provide farmers with daily location-specific weather forecasts, agriculture-specific recommendations, and market-relevant information. Each mailing is generated individually based on geo-coordinates: weather data, crop-specific information, and regional market developments automatically land in the recipient’s inbox – usually directly from their trusted sales advisor as the sender. Our open rates prove that this relevance makes “Wetter Aktuell” daily required reading for many recipients.
Why it works
The strength of the offering lies in the combination of highly relevant content and technical automation:
- Geo-targeting ensures that all information is precisely tailored to the local area;
- automated workflows and dynamic templates deliver personalized data, forecasts, and seasonal content at a high frequency;
- additional PDF versions of the mailing allow printing and use directly throughout the entire company (e.g., as a notice board).
This combination creates real value in the day-to-day business of the recipients and leads to high engagement and acceptance of the campaign.
The role of Coloyal and Nayoki
The success is the result of close collaboration: Coloyal contributed its expertise in loyalty strategy, target group segmentation, and content design; Nayoki was responsible for the technical implementation, automation architecture, and integrations for the real-time generation of personalized mailings. Together, we were able to establish a workflow that is both scalable and highly relevant in terms of content.
Continuous development
The platform used for data aggregation and mailing will become even more flexible, powerful, and data-driven in the future—for example, through event-driven architecture and improved infrastructure, so that personalized content can be delivered even faster and in greater bandwidth.
Why the awards are significant
The Web Excellence Awards recognize digital projects with a high degree of user orientation, technical excellence, and creative ambition; while the German Marketing Award stands for outstanding marketing performance and measurable business success. For us, these awards confirm that strategically thought-out, data-driven CRM communication can create real added value – both for the company and for the recipients of the communication.
We are delighted about this recognition and would like to thank Bayer Crop Science for its many years of trust in our successful partnership!
Further links
- Web Excellence Awards – Winner: Bayer Email Campaign. https://we-awards.com/winner/bayer-email-campaign/
- Email Award / Description of the highly personalized weather email campaigns. https://www.germanmarketingaward.de/gewinner
About Coloyal
Coloyal is one of Europe’s leading providers of customer loyalty and incentive solutions. Founded in 2019 as part of a management buyout, the service provider is a former subsidiary of Arvato Bertelsmann and can look back on more than ten successful years in the field of consulting, CRM systems and rewards management.
Under the claim “Consult. Connect. Reward.“, Coloyal develops and implements individual, innovative loyalty solutions in the B2C, B2B and B2E sectors. Customers from all over the world include retail companies, airlines and railroads, financial service providers, insurance companies and consumer goods and automotive manufacturers.
