Three awards for excellent CRM: Coloyal and Nayoki win with “Wetter Aktuell” for Bayer Crop Science

What exactly was honored?

The award recognized a service that delivers highly personalized newsletters to farmers. These newsletters provide daily, location-specific weather forecasts, agriculture-specific recommendations, and market-relevant information. Each mailing is generated individually based on geo-coordinates, so that weather data, crop-specific insights, and regional market developments automatically appear in the recipient’s inbox. Typically, the mailing comes directly from their trusted sales advisor.

As a result, “Wetter Aktuell” has become a daily must-read for many recipients, which is reflected in our consistently high open rates.

Why it works

The success of the newsletter lies in the combination of highly relevant content and technical automation. Specifically:

• Geo-targeting: All information is precisely tailored to the local area.

• Automation and dynamic templates: Personalized data, forecasts, and seasonal content are delivered at high frequency without manual effort.

• Printable PDF versions: Additional PDFs allow the newsletter to be shared throughout the company, for example on notice boards.

This combination ensures real value in recipients’ daily work and drives high engagement and campaign acceptance.

The role of Coloyal and Nayoki

The achievement is the result of close collaboration between two expert teams.

• Coloyal contributed expertise in loyalty strategy, target group segmentation, and content design.

• Nayoki handled technical implementation, automation architecture, and integrations for real-time personalized mailings.

Together, they established a workflow that is both scalable and highly relevant in terms of content, ensuring that every mailing reaches the right person at the right time.

Continuous development

The platform for data aggregation and mailing will continue to evolve. Future improvements include:

• Event-driven architecture for faster processing

• Enhanced infrastructure to deliver more content simultaneously

• Expanded data-driven capabilities to further personalize content

These developments will make the system even more flexible, powerful, and responsive to customer needs.

Why the awards are significant

The Web Excellence Awards honor digital projects that combine user orientation, technical excellence, and creative ambition. The German Marketing Award recognizes outstanding marketing performance and measurable business success.

For us, these awards confirm that strategically designed, data-driven CRM communication can create real added value for both the company and its recipients.

We are delighted about this recognition and would like to thank Bayer Crop Science for their many years of trust and successful partnership!

Further links

• Web Excellence Awards – Winner: Bayer Email Campaign. https://we-awards.com/winner/bayer-email-campaign/
• Email Award / Description of the highly personalized weather email campaigns. https://www.germanmarketingaward.de/gewinner