Digital recipes for the efficient use of marketing budgets
Running a bonus program for hundreds of thousands of customers is challenging, especially with 6 brands and over 20 partners.
In 2008, Coca-Cola transferred the “CokeFridge” code-in-lid program to Coloyal. Within months, the team managed dozens of sweepstakes. They also gained new partners and set up a content management system for faster updates.
Since then, Coca-Cola has relied on Coloyal’s loyalty and IT expertise. Coloyal provides tailored solutions for addressing, recruiting, and activating consumers. These include online widgets, a sweepstakes engine, and a campaign and newsletter app.
From soccer fan miles to personalized bottle labels, Coloyal has been part of many campaigns. It also supported the Christmas truck tour. Each campaign is carefully planned to engage consumers, strengthen brand loyalty, and increase participation rates in every market.
Coloyal’s digital solutions have powered over 2,000 sweepstakes. Millions of prizes have been awarded. Brand and marketing managers from 24 European markets use these solutions every day. The team ensures smooth operation, fast reporting, and continuous optimization for each promotion. They also provide strategic advice, technical support, and ongoing updates to keep every campaign running successfully and efficiently.
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About Coca-Cola
Coca-Cola produces world-renowned soft drinks. Together with its licensed partners, the Coca-Cola Company employs more than 770,000 people in over 200 countries worldwide. Since 2008, we have been designing trade actions & promotions for Coca-Cola in 14 European markets.
