Earning points at 10,000 shops and more than 400 online shops

The free multi-partner loyalty program DeutschlandCard was launched in 2008 and has more than 20 million participants today.

Participants can earn points for every purchase in 10,000 participating partner stores, in more than 400 online shops, in the DeutschlandCard travel shop and the magazine shop. Dedicated program partners include EDEKA and Marktkauf, Esso, Netto Marken-Discount, Hammer, sonnenklar.TV, Vergölst Tire and Car Service, Gothaer Versicherungen, MediKur, Hertz Car Rental, participating pharmacies, 1905 Bauunion, innogy and popular online shops like OTTO, booking.com, ebay, zooplus, Deichmann, Earnsting’s Family and many more.

Bonus program members can redeem their accumulated points against rewards, use them to pay their bills at the POS or donate them to nonprofit organizations. Attractive vouchers, special discounts, raffles and the DeutschlandCard App complete the program’s offers.

To the rewards shop:
 www.deutschlandcard.de/praemien

„It is fun to work with you!“

Michael Möbius, DeutschlandCard

Case details

  • The Coloyal team has been working for DeutschlandCard since 2008. Our tasks include assortment, goods and returns management.
  • We take care of the program’s rewards shop and the creation of online games and competitions.
  • The reward assortment is selected according to the latest trends and offers and will be updated constantly. It includes rewards from many areas for example multimedia, home & garden, books, magazines etc. as well as vouchers and discount codes.

Loyalty scheme of superlatives


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