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Case: Swisscard

Quadrilingual rewards store

Fully-responsive online store. High quality assortment. Smooth logistics.

Case Swisscard pointup

Sustainable customer loyalty for SwissCard


Pay with credit card, collect bonus points and secure free rewards. With SwissCard’s pointup B2C bonus program, clients of the Swiss card provider enjoy attractive products and vouchers from high-quality brands.

For the optimal redemption experience, Coloyal offers the full service of rewards store operation, product range development and professional shipping to the desired customer address in Switzerland.



SaaS reward store in four languages

Ordering just like in your favorite online store – with the demand for an inspiring customer experience, we provide a high-quality loyalty store software including a CRM system.

The powerful and fully responsive solution makes browsing and shopping easy, even while on the go. For clients from all Swiss regions, the store offers fast language switching between German, French, Italian and English. Thanks to an intelligent search function, the right premium can be found quickly. As with all our solutions, the rewards store is adapted to the corporate design of the bonus program.

Professional shipping to Switzerland

Coloyal takes care of the entire process of delivering the rewards to customer addresses in Switzerland, including all the special processes required to deliver goods across the EU border. SwissCard as program operator can rely on our years of experience and expertise without having to allocate additional resources.

Rewards portfolio from top brands

Special rewards for special clients: With a focus on high-quality A-brands, more than 120 products offer an attractive premium selection that leaves nothing to be desired. The portfolio focuses on multimedia, travel and indulgence. On special request, we also enable pointup clients to choose from a wide selection of high-quality wines and champagnes – all payable with points and delivered to the address of their choice.

Logo Swisscard

About swisscard

As a joint venture of Credit Suisse and American Express, Swisscard AECS GmbH is the only company in Switzerland to offer the world’s leading credit card brands from a single source. From a wide range of credit card products, clients can put together an individual and customized card combination and earn valuable pointup bonus points with their card purchases.

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