Scan purchases, collect points, shop for rewards
At YouGov Shopper, part of the GfK Group until 2023, thousands of households regularly report their purchases. Those who provide information not only earn reward points, but they can also exchange them for high-quality rewards.
Better consumer data from motivated participants
YouGov Shopper specializes in representative and reliable shopping data from consumers across Europe. Manufacturers, retailers, and advertisers rely on its analyses and predictions. YouGov Shopper is now part of YouGov, a global market research company. We help collect raw data from shoppers on time and with high quality.
To gather meaningful data, representative groups of shoppers report their everyday purchases and behavior continuously. They earn reward points for sharing information. These points can be exchanged for attractive rewards and give participants the chance to win valuable prizes.
The YouGov Shopper Rewards Programme runs in Germany and Austria. It is also used in Italy, Belgium, and the Netherlands to motivate shoppers.
- We operate the rewards sourcing for the ever new YouGov Shopper participants and are constantly expanding and updating the YouGov Shopper rewards and voucher portfolio based on our data analyses.
- In 2015, we successfully integrated Belgium, the Netherlands and Italy into the rewards programme and now offer special campaigns such as promotions (summer, winter, online promotions) and monthly rewards in a total of five countries.
- The annual highlight is the print catalogue for Germany and Austria, which is distributed to YouGov Shopper participants in the corresponding number of copies and is used intensively to browse the range.
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About the client
YouGov is a global market research company that uses innovative technologies to deliver accurate, real-world insights in real time. Formerly Consumer Panel Services (part of the GfK Group until 2023), YouGov Shopper provides leading FMCG and retail brands with data-driven insights into consumer motivations and behavioural patterns to improve customer experiences along the entire customer journey through comprehensive expert knowledge and high-quality panel data.
YouGov Shopper has been relying on our skills as a loyalty and CRM specialist since 2007.
