Scan purchases, collect points, shop for rewards
At YouGov Shopper, part of the GfK Group as Consumer Panel Services until 2023, thousands of households regularly report on their purchases. Shoppers who are willing to provide information collect reward points that they can exchange for high-quality rewards.
Better consumer data from motivated participants
Representative, reliable shopping data from consumers in large parts of Europe is YouGov Shopper’s speciality. Manufacturers, retailers and advertisers rely on the comprehensive analyses and predictions of consumer research, which is now part of YouGov, a global market research company. We help YouGov Shopper to obtain some of the required raw data from shoppers on time and in high quality.
In order to collect meaningful data, YouGov Shopper asks representative groups of shoppers to continuously report on their everyday purchases and consumer behaviour. Participants receive reward points for their willingness to provide information, which they can exchange for attractive rewards in the YouGov Shopper Rewards World and the chance to win valuable prizes.
In addition to Germany and Austria, the YouGov Shopper Rewards Programme has also been in use for several years in Italy, Belgium and the Netherlands to motivate participating shoppers.
As a programme partner, Coloyal puts together an annually renewed range of rewards for YouGov Shoppers, as well as numerous vouchers and chances to win. Points collectors have the choice of selecting their desired rewards in the current print catalogue in their national language or online in the YouGov Shopper rewards world.
- We operate the rewards sourcing for the ever new YouGov Shopper participants and are constantly expanding and updating the YouGov Shopper rewards and voucher portfolio based on our data analyses.
- In 2015, we successfully integrated Belgium, the Netherlands and Italy into the rewards programme and now offer special campaigns such as promotions (summer, winter, online promotions) and monthly rewards in a total of five countries.
- The annual highlight is the print catalogue for Germany and Austria, which is distributed to YouGov Shopper participants in the corresponding number of copies and is used intensively to browse the range.
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About the client
YouGov is a global market research company that uses innovative technologies to deliver accurate, real-world insights in real time. YouGov Shopper, formerly Consumer Panel Services (part of the GfK Group until 2023), provides leading FMCG and retail brands with data-driven insights into consumer motivations and behavioural patterns to improve customer experiences along the entire customer journey through comprehensive expert knowledge and high-quality panel data.
YouGov Shopper has been relying on our skills as a loyalty and CRM specialist since 2007.
