News from Coloyal

We have been working alongside Bayer Crop Science as a loyalty and rewards partner for more than 15 years. As part of this close partnership, we helped to launch the "Premeo" bonus program and the "BayDir" advice portal and have continued to develop them. Today, more than 30,000 German farmers and contractors rely on these digital solutions, which simplify everyday work and reward the use of Bayer products.

Due to the current situation in Ukraine, it was immediately obvious to us - we must work together on this. Since a few weeks, BahnBonus bonus points can also be used to support the initiative "Bündnis Entwicklung hilft “. Over 400,000€ have already been donated in the last few weeks!

Launch of the first purely digital B2B loyalty program in the automotive aftermarket - With the full-service package from Arvato and Coloyal, the MoreContinental partner program gains new charisma and strengthens long-term customer relationships through a variety of new touchpoints.

Das Coloyal Team bezieht die neuen Büroräume und migriert auf Microsoft Office 365. Wir freuen uns, ab sofort unsere Kunden und Geschäftspartner in unseren neuen Räumlichkeiten am Stefan-George-Ring zu begrüßen.

Agile, digital business processes and data analyses in real time: together with Innovative Systems Consulting AG, Coloyal GmbH replaced its previous FI system and implemented SAP S/HANA® and SAP® Analytics Cloud within just four months.

Gold for Coloyal: The CRM specialist from Munich was awarded 1st prize in the e-mailing category at the "E-Mail Award 2019". The jury recognised highly personalised weather emails that Coloyal developed together with two agency partners for its client Bayer CropScience Germany.

Well-known customers such as Deutsche Bahn, Mercedes-Benz, Commerzbank, Coca-Cola and Bayer CropScience have made a decision: they rely on the services and expertise of "Coloyal" for customer acquisition and retention. The specialist for innovative CRM and loyalty solutions was founded in February 2019 as part of a management buy-out. Time for an initial interim assessment.