News from Coloyal

This philosophy has enabled us to create real added value for our customers by placing their individual needs and requirements at the center of our development. The matching system components, which are connected to each other via interfaces, allow us to quickly design tailor-made solutions that can be easily integrated into our customers' system landscape.

Today, the internet is an indispensable tool for researching and purchasing products. For customers, this means greater transparency with regard to the availability of products, prices and offers. At the same time, however, this also means an intensified competitive situation for companies. They have to compete for the attention and loyalty of their customers. In this context, bonus programmes can be an effective strategy to increase customer loyalty and encourage repeat purchases. In addition, there are other reasons that speak in favour of a bonus programme.

Attractive rewards management for sales staff in Germany and Austria! Wertgarantie benefits from an innovative and user-friendly rewards store with voucher logic that creates an effective as well as personal connection between the company and its external sales employees (B2B2E). With this customized solution, sales employees can have their performance rewarded with non-cash rewards in a particularly attractive way.

We at Coloyal do not want to stand idly by. That's why we not only set up donation bonuses for Turkey and Syria in the BahnBonus program with our partner, Deutsche Bahn, within a few days, but also took action ourselves. The people in the region are dependent on humanitarian aid. In view of the inadequate supply in hospitals, the medical shortage and the persistently low temperatures, fast help is essential. In the BahnBonus reward program, all participants can convert their collected reward points into donations for Turkey and Syria. For as little as 250 points, 5 euros can be donated to "Bündnis Entwicklung hilft".

It has an impact on the environment, society and the economy: the topic of sustainability is becoming increasingly important. Today we introduce one of our partners for sustainable rewards, BerlinGreen, in more detail. In a short interview, we take a look behind the scenes of the startup.

We have been working alongside Bayer Crop Science as a loyalty and rewards partner for more than 15 years. As part of this close partnership, we helped to launch the "Premeo" bonus program and the "BayDir" advice portal and have continued to develop them. Today, more than 30,000 German farmers and contractors rely on these digital solutions, which simplify everyday work and reward the use of Bayer products.

Due to the current situation in Ukraine, it was immediately obvious to us - we must work together on this. Since a few weeks, BahnBonus bonus points can also be used to support the initiative "Bündnis Entwicklung hilft “. Over 400,000€ have already been donated in the last few weeks!

Launch of the first purely digital B2B loyalty program in the automotive aftermarket - With the full-service package from Arvato and Coloyal, the MoreContinental partner program gains new charisma and strengthens long-term customer relationships through a variety of new touchpoints.

Das Coloyal Team bezieht die neuen Büroräume und migriert auf Microsoft Office 365. Wir freuen uns, ab sofort unsere Kunden und Geschäftspartner in unseren neuen Räumlichkeiten am Stefan-George-Ring zu begrüßen.

Agile, digital business processes and data analyses in real time: together with Innovative Systems Consulting AG, Coloyal GmbH replaced its previous FI system and implemented SAP S/HANA® and SAP® Analytics Cloud within just four months.

Gold for Coloyal: The CRM specialist from Munich was awarded 1st prize in the e-mailing category at the "E-Mail Award 2019". The jury recognised highly personalised weather emails that Coloyal developed together with two agency partners for its client Bayer CropScience Germany.

Well-known customers such as Deutsche Bahn, Mercedes-Benz, Commerzbank, Coca-Cola and Bayer CropScience have made a decision: they rely on the services and expertise of "Coloyal" for customer acquisition and retention. The specialist for innovative CRM and loyalty solutions was founded in February 2019 as part of a management buy-out. Time for an initial interim assessment.