That’s how you get into business with Coloyal

As a full-service provider for the development and operation of CRM and loyalty solutions, Coloyal is your co-partner in all phases of a loyalty program: from conception through setup to recruitment and activation of participants.

Our core market is Germany, our core business is rewards management – but we are also proven to be the right partner for successful, international programs. In doing so, we can rely on a broad, established network of partners and well-established processes. As a former subsidiary of Arvato, we have more than 10 years of experience with the tailor-made combination of services from the Bertelsmann Group’s range of services, which include: service center, logistics and data center locations around the world. Here, we have access to proven infrastructures, interfaces and data transfers. Furthermore, we work closely with our own development and agency partners and understand the seamless integration of our clients’ existing / desired agencies into joint projects.

Our network is constantly growing. Whenever we are confronted with a new, innovative requirement, for example in the context of tender offers or in response to changes in the market, we are looking for the right partner to tackle this task. This is why Coloyal has come up with modular solutions with which we can respond to the needs of our customers individually and flexibly. Please refer to solutions to get a detailed overview on our portfolio, various examples of successful implementations and satisfied customers can be accessed at cases.

What our partners say

To Coloyal it is particularly important to create cooperative and trusting relationships with our partners. In the last ten years, we have been able to celebrate and reach great goals together with them. Read for yourself what our partners say.


Frank Hecker – Founder

“Coloyal and its rewards programs offer our product and brand the perfect enviornment in the premium sector. Each listing in one of the loyalty programs they manage is a boost for the reputation of our young cult brand.“


Marcin Ziomek – Managing Director 
Microplane International

“Bonus programs are a significantly growing sales channel for us. With Coloyal we have gained a very professional, proactive and uncomplicated partner to quickly reach relevant target groups, benefit from high media presence as well as achieve top conversion rates. The cooperation with Coloyal has become one of our main sources for further growth in the European market.“

RALF SCHNETZ – Managing Director Neue Verlagsgesellschaft mbH and BurdaDirect 

“Through the placement of our subscriptions, we were able to significantly increase our sales figures and at the same time expand the product portfolio of partner shops.“

Sara-Ellen Picard – Sales Manager B2B Gift Cards

“We appreciate the cooperation with the purchasing team of Coloyal because it is based on transparency and quality. Our customers are happy to receive a Zalando voucher as a reward and we look forward to happy customers.“

Gerrit Pfurr – Sales Manager Deuter Individual
Deuter Sport GmbH

“Our professional business relationship with the experienced team of Coloyal exists for over 10 years now. Thus, even under a new brand, we have full confidence in all their processes, from reliable forecast planning through the timely payment of invoices.“

Hans Guttleber – Key Account Manager
Harman Deutschland GmbH

“Coloyal (and formerly Arvato Rewards) have been working together with us for more than 10 years in a trusting and successful manner. They are a strong partner in the loyalty and incentive industry for HARMAN Germany and our brands JBL and harman / kardon.“

Key information on our rewards management

  • 20 different product categories
  • 400 brand manufacturers in our portfolio
  • 1,500 new & updated rewards per year added to the offer
  • 5,000 active rewards constantly available in the catalog
  • Approximately 100,000 products screened & scanned by our purchasing team every year
  • 2.5 million evaluated customer reviews in social listening

Our partner-brands

Rewards are a matter of trust! We do not purchase the majority of our products through wholesalers and middlemen, but value direct, personal purchasing relationships with more than 400 selected manufacturers. This enables us to negotiate exclusive buying conditions, to secure our own quotas reliably, to keep delivery dates and to fulfill unusual customer requirements, such as personalized products, at short notice.

You can meet us here

Show us what you are offering. We are happy to meet you personally, not only in our offices in Munich, but also at the most important industry and trade fairs and at road shows of major manufacturers.

What we value

We have documented the most important prerequisites for a possible cooperation in our General Terms and Conditions of Purchase.

Contact us

Have we triggered your interest in working with us? Then contact us! Your contact Jennifer Schmiedler is looking forward to an e-mail or a call.

+ 49 89 40192 1360

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