Construction & Trades

Customer loyalty for construction professionals and installers

You manufacture products that are part of every building.

But do you know who actually installs them?

Whether heating systems, sanitary solutions, façades, building technology, or roofs and windows—your products reach tradespeople through wholesalers and specialist distributors. Every step in this chain is important. Yet each one also distances you from the installer, heating engineer, or roofer who installs your product every day and represents your brand to the end customer.

And it is precisely this tradesperson who is your most important advocate. They recommend your brand—or that of your competitor. With our bonus program platform, you build a direct, reliable relationship with tradespeople across Europe and finally gain insight into what happens in the distribution channel after your products leave the factory.

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Purchase data disappears in specialist distribution

Your products are distributed through wholesalers and construction materials dealers. What happens after that—who buys what, for which project and in which region—usually remains invisible. As a result, well‑informed and targeted market development is hardly possible.

The installer decides but remains unknown to you

Whether heating engineers, plumbing and electrical installers, or roofers—the tradesperson has a significant influence in practice on which brand is installed. Those who fail to build a direct relationship with them leave this decision to chance—or to the competition.

Fragmented target group, limited field sales

Across Europe, there are hundreds of thousands of independent trades businesses of all sizes and specializations. Many of them are small or family‑run operations that are not as digitally advanced as larger general contractors. Reaching every business personally is not feasible with a traditional field sales approach, and programs that are too technical often fail at the very first step—registration.

Small businesses don’t feel addressed

Those who handle only a few projects per year quickly feel disadvantaged compared to larger businesses and often drop out of the program before they even get started. Yet loyal small businesses are particularly valuable brand advocates—if they are shown the right level of appreciation.

Seasonality and project‑based work make analysis difficult

Purchasing behavior in the construction sector follows different patterns than in traditional retail: projects are harder to anticipate, demand peaks are seasonal, and order volumes vary significantly. Interpreting purchase data and planning campaign activity therefore requires a system that can accurately reflect and manage this complexity.

Regulations, standards, and product expertise are critical

Most products and construction materials are complex and regulated. Tradespeople must be familiar with standards, master installation requirements, and understand product properties. Yet training programs and technical documentation are hardly used actively anymore.

Multiple countries, different markets

Operating across Europe means dealing with different languages, building regulations, distribution structures, and tax frameworks. A bonus program must take all of this into account—without requiring each country team to run its own separate project or IT instance.

Product labeling remains unused

Many manufacturers already label their products with unique serial numbers or QR codes for authenticity verification or warranty processing. These codes can also serve as proof of purchase and installation for a bonus program—without any additional effort in packaging or logistics.

The competition is already engaging tradespeople

Leading manufacturers of construction materials and building technology have already established bonus programs and are systematically building loyalty with tradespeople. Those who fail to act risk losing installers who are still open to their brand today.

What our platform delivers:

Making purchase data from the distribution channel visible

Our platform consolidates dealer data from multiple sources in an automated, cleansed, and real‑time‑ready way. You can see which products are installed where, by whom, and in what volumes.

Using existing product codes as a participation mechanism

Serial numbers, QR codes, or authenticity labels already present on your products can be directly integrated into the bonus process. Tradespeople simply scan or photograph the code, and you receive a verified proof of installation—without new packaging processes and without inserts.

Reaching tradespeople digitally—independent of field sales

Automated, personalized communication via email and push notifications keeps your participants active. Relevant information, campaigns, and reward incentives reach every business—even without on‑site, personal contact.

Simple enough for every business—even without digital expertise

Small and family‑run businesses need a program that works without training: intuitive usability, accessible customer support, and the option to capture purchases by submitting wholesale invoices. Not every tradesperson scans QR codes. Anyone who can upload a photo of an invoice can take part.

Fair opportunities for businesses of every size

Our status system is designed so that small businesses can also achieve Gold status. Success is not determined solely by total sales volume, but by engagement relative to the size of the business. Participants who consistently choose your brand and products are rewarded—regardless of the number of projects completed each year.

Program data flows back to field sales

The data generated by a bonus program is extremely valuable—but only if it is used. Our platform provides field sales teams with structured insights into purchasing behavior, activity levels, and business preferences. This enables sales representatives to enter every conversation well informed and address each tradesperson in a highly targeted way.

Reward knowledge, strengthen expertise

User training sessions, installation guides, product training, or attending trade fairs can all be directly rewarded with bonus points. This creates a genuine incentive to engage with your products. Product expertise and brand loyalty grow together.

Mapping seasonality and project‑based dynamics

Our platform supports flexible bonus models tailored to the irregular purchasing behavior in the construction sector, such as project‑based campaigns, seasonal promotions, or volume‑based tiered rewards.

Internationally scalable, locally flexible

Our SaaS solution is multi‑tenant, multilingual, and can be rolled out to new markets with minimal IT effort. Flexible configuration options for profiles, bonus points, campaigns, and reporting are already included.

Data security you can rely on

Our platform is hosted on AWS servers in Germany and uses SSL encryption. Participant and purchase data are strictly separated. Access to sales data is fully compliant, including when handling purchase data related to competitors’ products.

Rewards that fit the target audience

Professional tradespeople don’t want lifestyle items. High‑quality tools, workwear, professional training, safety equipment, or tangible benefits for their business—our rewards portfolio is tailored to the professional and everyday realities of tradespeople.

Proven with leading manufacturers in the industry

Our platform is not a theoretical concept. It is actively used in real‑world operations by well‑known manufacturers in building technology.

Roto ProfiLiga

With the “Roto ProfiLiga,” Roto DST has created a bonus program for roofers that rewards the installation of Roto roof windows while strengthening brand loyalty in a highly competitive segment. The innovative program, which places a strong focus on status benefits and tangible business value, establishes a direct connection with roofers—independent of the distributor through which the product was purchased.

GROHE Smart

With “GROHE Smart,” GROHE has established a bonus program for sanitary installers that rewards tradespeople for installing GROHE products and actively encourages engagement with the product portfolio. The program combines product knowledge with an extensive rewards offering—including cashback incentives as well as a wide range of high‑quality promotional materials for distribution to end customers—and positions GROHE as the preferred brand at the point of installation.

Our demo live.

You don’t have to guess whether our solution fits your sales model. We’ll show it to you in a personal demo tailored to your specific requirements. No sales pitch, no pressure. Just an honest look at what’s possible for you.