Industry & Construcion material

Our solution for professional installers

You manufacture products that professionals rely on every day.

But do you know who actually buys them—and why?

Your products—whether paints, tools, fastening systems or chemicals—reach professional applicators through wholesalers and specialist distributors. Each additional sales layer distances you further from the people who use your products daily and recommend them to others.

Yet these professionals are your most important advocates, because they decide which brands they trust. Our bonus program platform builds a direct relationship with professional applicators and makes transparent what truly happens across the distribution channel.

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Purchase data disappears in the specialist trade

Your products are distributed through wholesalers, construction supply partners and specialized distributors. Who buys what, in what quantities and for which applications often remains invisible to you. Without this data, targeted market development is hardly possible.

The applicator makes the decision, but you don’t know them

Whether painters, floor layers, metalworkers or maintenance technicians—the professional applicator has a decisive influence on which brand is used. Without building a direct relationship with them, you leave this decision to the distributor or to the competition.

Brand loyalty grows through experience

Professional applicators are demanding: they don’t switch brands lightly, but they do switch when a competitor communicates better, provides better training, or offers better rewards. A bonus program makes loyalty visible and gives you the tools to strengthen and sustain it.

A broad product range overwhelms without guidance

Paints, coatings, primers, construction materials, accessories and lubricants: many manufacturers offer extensive portfolios that even experienced applicators do not fully know. A bonus program can specifically highlight products that have so far been underutilized.

Regulations require special care

Products with VOC limits, hazardous substance labeling, or specific application requirements place special demands on a bonus program. Product data must be captured accurately, sales must be allocated in a compliant manner, and regulatory boundaries must be strictly observed.

Fragmented target group, limited field sales

Across Europe, there are millions of independent tradespeople and professional applicators with a wide range of specializations. Reaching each of them personally is not feasible with a traditional field sales approach. A bonus program that communicates digitally and activates participants automatically can close this gap.

Businesses vary in size and digital maturity

From solo operators with a van to medium‑sized trades businesses with their own warehouse—the range of your business customers is wide. A program that works only for digitally advanced large companies leaves the majority of potential participants behind.

What our platform delivers:

Upload invoices, AI takes care of the rest

The easiest way to participate is by uploading a wholesale invoice. Our AI‑powered document recognition tool automatically identifies the products listed on purchase invoices of all kinds and reliably matches them to your product catalog within seconds. Alternatively, product codes can be scanned directly. Both options work smoothly—even for businesses with limited digital experience.

Making purchase data from the distribution channel visible

Our platform automatically consolidates dealer data and invoice information from multiple sources in a transparent and near real‑time manner. You can see which products were used where, when, by whom, and in what quantities.

Making your product range visible in a targeted way

Through targeted bonus campaigns, product highlights and personalized recommendations, we direct participants’ attention to parts of your portfolio that offer particularly strong margins, have been newly launched, or have so far played a niche role. This makes cross‑selling a natural part of the program.

Simple enough for every business

Intuitive usability, a low‑threshold entry via invoice uploads or code scans, and knowledgeable customer support make the program easily accessible for applicators of any size and at any level of digital maturity.

Fair opportunities for businesses of every size

Our status system takes into account the individual potential of each participating business—not just absolute sales volume. This means that even smaller companies can reach the highest status tier if they consistently choose your brand and products.

Meeting security and compliance requirements

Our system supports the correct labeling and allocation of products with special approval requirements. Bonus processes remain fully compliant—even with complex product portfolios and varying local regulations related to taxation and antitrust law.

Reward knowledge, strengthen expertise

Training on product application, processing guidelines and safety regulations can be directly linked to bonus points. For many professional applicators, ongoing education is a genuine career driver. Offering it as a reward creates added value that no competitor program can easily replicate.

Program data flows back to field sales

Our platform provides field sales teams with structured insights into purchasing behavior, activity levels, and preferences of their business customers and contacts. This enables sales representatives to enter every conversation well informed and address each applicator in a highly targeted way.

Internationally scalable, locally flexible

Our SaaS solution is multi‑tenant, multilingual, and can be rolled out to new markets with minimal IT effort. Flexible configuration options for profiles, bonus points, campaigns, and reporting are already included.

Data security you can rely on

Our platform is hosted on AWS servers in Germany and uses SSL encryption. Participant and purchase data are strictly separated. Access to sales data is fully compliant, including when handling purchase data related to competitors’ products.

Rewards that fit the applicator’s world

Professional applicators generally don’t want lifestyle products. High‑quality tools, workwear, personal protective equipment, training certificates, or vouchers for professional supplies—our rewards portfolio speaks the language of the trades.

Our live demo.

You don’t have to guess whether our solution fits your sales model. We’ll show it to you in a personal demo tailored to your specific requirements. No sales pitch, no pressure. Just an honest look at what’s possible for you.

Arrange a demo