News

Munich, 11. June 2021

Coloyal welcomes Continental as new customer

Launch of the first digital-only B2B loyalty program in the automotive aftermarket

“Scan, collect points and promote your workshop” – Continental launches its MoreContinental Partner Program with the new bonus system. Thanks to the newly developed app, the entire workshop team can easily and quickly scan labels on packaging of participating products and fill the workshop’s joint team account with MoreContinental Partner Points (MCPP).

The points collected can be redeemed in the rewards store for numerous special tools from Continental for optimized work in the workshops and for attractive rewards. Training courses can also be purchased with the points. In this way, Continental rewards the loyalty of its customers and at the same time supports the workshops as partners in their further development and success.

With the full-service package from Arvato and Coloyal, the MoreContinental Partner Program is gaining new radiance and strengthening long-term customer relationships through a variety of new touchpoints. From the personal welcome package after successful registration to the app and the delivery of the desired reward – Continental creates positive contact points every day that offer added value for workshops. The app is not only the central tool for easily collecting and redeeming bonus points, but also a digital knowledge base and valuable advisor in everyday work. With this integrated approach, Continental is creating the optimum conditions for accompanying its customers as a strong partner on the road to a successful future.

For more information, see:

loyalty.morecontinental.com

About Coloyal

Coloyal is one of Europe’s leading providers of customer loyalty and incentive solutions. Founded in 2019 as part of a management buyout, the former subsidiary of Arvato Bertelsmann looks back on more than ten successful years in consulting, CRM systems and rewards management.

Under the claim “Consult. Connect. Reward.“, Coloyal develops and implements individual, innovative loyalty solutions in the areas of B2C, B2B and B2E. Business customers from all over the world include retail companies, air and rail companies, financial service providers, insurance companies as well as consumer goods and automotive manufacturers.

For more information, see:
www.coloyal.de/en/news


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