Munich, 15 May 2019

Christian Bäumer is the new Chief Financial Officer of Coloyal GmbH

Christian Bäumer took over the position of Chief Financial Officer (CFO) of Coloyal GmbH in mid-April.

Christian Bäumer took over the position of Chief Financial Officer (CFO) of Coloyal GmbH in mid-April. In doing so, Bäumer is not only responsible for the financial apparatus and IT of the company, but also oversees the strategy development and restructuring of the company following the management buy-out of Bertelsmann subsidiary Arvato Rewards.

After studying business administration in Münster and Utrecht, Christian Bäumer began his career in 1991 as a controller at the packaging material manufacturer Bischof + Klein GmbH & Co. KG in Westphalia. Since then, Bäumer has worked as a commercial director at various well-known companies in Germany. Above all, Hubert Burda Media, for whom Bäumer was responsible for commercial management in various group subsidiaries from 2002 to 2013.

Bäumer spent several years in Berlin, where he worked as CFO for Producto AG ( He comes from Deutscher Landwirtschaftsverlag GmbH where he joined in 2017 as commercial director and member of the management board. His responsibilities included finance, IT and online services. This allows Bäumer to draw on many years of startup, SME and group experience in the areas of finance, IT and digitization as well as scale-up and restructuring.

“With Christian Bäumer, we have gained a financial expert with many years of varied experience, above all in the areas of digital transformation and change management,” explains CEO Mark Edenharder. “We look forward to working together and are confident that his expertise will continue to make a significant contribution to the future success and growth of Coloyal.”

About Coloyal

Coloyal is one of Europe’s leading providers of customer loyalty programs. Founded in 2019 as part of a management buyout, the former subsidiary of Arvato Bertelsmann looks back on more than ten successful years in consulting, CRM systems, rewards management and direct marketing.

Under the claim “Consult. Connect. Reward. “, around 60 employees develop and implement individual, innovative CRM solutions in the areas of B2C, B2B and B2E. Business customers from all over the world include retail companies, air and rail companies, financial service providers, insurance companies as well as consumer goods and automotive manufacturers.

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