Campaign Management

Place messages properly

With effective campaigns, you send the right messages and give new customers and loyal program participants impulses at the right time. We show you how this works with our solution.

From participant acquisition to upselling campaign

For optimal support of your bonus program, we set up the right campaigns for you. From attracting new participants to the program to regular updates on individual activities to targeted sales promotions, we design the right communication and handle the technical and organizational setup.

99% digital: Personalized online communication related to activities in the program reaches participants quickly and directly. As a certain extra or also to remain present in the everyday life of the target group, we additionally rely on the effect of print media such as starter sets or premium catalogs.

Sample program communication

For program start
  • Mail route for the presentation of the program
  • Welcome Package with welcome gift
  • Bonus promotions for Early Birds
  • Coupon codes for temporary status upgrades
For more activity
  • Temporary promotion points and assortments
  • Reminder to collect points for the next bonus goal
  • Congratulations on status upgrade
  • Threat of points expiry
Exclusive info & added values
  • Highly personalized market and business data
  • Access to exclusive content with real added value
  • Advance info from the program for participants with Gold status
Promotions with coupon codes
  • Create and send individual coupon codes
  • Targeted incentivization with points, upgrades, rewards
  • Cross-channel use in mails, post, push notes, field service and social media

Coloyal is your campaign partner

We implement customized loyalty campaigns for our well-known customers on a daily basis. In addition to conception and design, our tasks also include target group segmentation, dispatch and evaluation. We would also be happy to advise you on how to use campaigns efficiently for your program and target group.

Our clients

What messages do your participants expect?

    Write us!

    Do you have questions or would you prefer personal advice? We look forward to hearing from you!

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