We are celebrating 5 years coloyal. Celebrate with us. To the anniversary page

Campaign management in loyalty programs

Place messages properly

With effective campaign management in loyalty programs, you send the right messages and give new customers and loyal program participants impulses at the right time. We show you how this works with our solution.

Bild einer Mutter mit ihrer Tochter im Büro, die einen Brief mit tollen Prämien betrachten.

From participant acquisition to upselling campaign

For optimal support of your bonus program, we set up the right campaigns for you. From attracting new participants to the program to regular updates on individual activities to targeted sales promotions, we design the right communication and handle the technical and organizational setup.

99% digital: Personalized online communication related to activities in the program reaches participants quickly and directly. As a certain extra or also to remain present in the everyday life of the target group, we additionally rely on the effect of print media such as starter sets or premium catalogs.

Bild von zwei Kollegen, die sich freudig über tolle Prämien auf einem Handy informieren.

Sample program communication

For program start
  • Mail route for the presentation of the program
  • Welcome Package with welcome gift
  • Bonus promotions for Early Birds
  • Coupon codes for temporary status upgrades
For more activity
  • Temporary promotion points and assortments
  • Reminder to collect points for the next bonus goal
  • Congratulations on status upgrade
  • Threat of points expiry
Exclusive info & added values
  • Highly personalized market and business data
  • Access to exclusive content with real added value
  • Advance info from the program for participants with Gold status
Promotions with coupon codes
  • Create and send individual coupon codes
  • Targeted incentivization with points, upgrades, rewards
  • Cross-channel use in mails, post, push notes, field service and social media

Coloyal is your campaign partner

We implement customized loyalty campaigns for our well-known customers on a daily basis. In addition to conception and design, our tasks also include target group segmentation, dispatch and evaluation. We would also be happy to advise you on how to use campaigns efficiently for your program and target group.

Our clients

What messages do your participants expect?

    Write us!

    Do you have questions or would you prefer personal advice? We look forward to hearing from you!

    Input Text

    Input Textarea

    Input Acceptance

    Declaration of consent

    By entering data about yourself in the contact form, you are transferring personal data about yourself to Coloyal GmbH (“Coloyal”). The completion and submission of the contact form occurs voluntarily through yourself. By completing and submitting the contact form, you forward personal data about yourself of Coloyal and agree to the collection, possession, storage and usage of your data through Coloyal in accordance to the data protection declaration for the purpose of answering your request, for contract execution and for the purpose of sending product-related information about the services of Coloyal to you. The consent to the use of your
    personal data is only given for this purpose.

    Coloyal is committed to observe all relevant data protection regulations at all times and to not pass the data on to third parties without your consent, unless Coloyal is entitled to do so due to legal regulations and this is required to process contractual relationships with you or Coloyal is legally obliged to do so.

    You can revoke your declaration of consent from Coloyal at any time. You also have the right to correct or delete the restriction of processing and data portability. You can obtain information as to the data stored related to your person, its origin and recipient as well as to the purpose of data storage on request. On this matter please contact Coloyal (post address: Stefan-George-Ring 23; 81929 München; email info@coloyal.de).

    Input Acceptance

    Also worth reading

    Here we are:
    See more from our solution: get a demo