Campaign management in loyalty programs

Place messages properly

With effective campaign management in loyalty programs, you send the right messages and give new customers and loyal program participants impulses at the right time. We show you how this works with our solution.

Bild einer Mutter mit ihrer Tochter im Büro, die einen Brief mit tollen Prämien betrachten.

From participant acquisition to upselling campaign

For optimal support of your bonus program, we set up the right campaigns for you. From attracting new participants to the program to regular updates on individual activities to targeted sales promotions, we design the right communication and handle the technical and organizational setup.

99% digital: Personalized online communication related to activities in the program reaches participants quickly and directly. As a certain extra or also to remain present in the everyday life of the target group, we additionally rely on the effect of print media such as starter sets or premium catalogs.

Sample program communication

For program start

Mail route for the presentation of the program
Welcome Package with welcome gift
Bonus promotions for Early Birds
Coupon codes for temporary status upgrades

For more activity

Temporary promotion points and assortments
Reminder to collect points for the next bonus goal
Congratulations on status upgrade
Threat of points expiry

Exclusive info & added values

Highly personalized market and business data
Access to exclusive content with real added value
Advance info from the program for participants with Gold status

Promotions with coupon codes

Create and send individual coupon codes
Targeted incentivization with points, upgrades, rewards
Cross-channel use in mails, post, push notes, field service and social media

Coloyal is your campaign partner

We implement customized loyalty campaigns for our well-known customers on a daily basis. In addition to conception and design, our tasks also include target group segmentation, dispatch and evaluation. We would also be happy to advise you on how to use campaigns efficiently for your program and target group.

Our clients

What messages do your participants expect?

Write us!

Do you have questions or would you prefer personal advice? We look forward to hearing from you!

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