Coloyal Loyalty Suite

The easy way to your own loyalty, incentive, benefit- or customer referral program.

Secure customer data, an attractive rewards shop, efficient campaigns and comprehensive customer service: our “Coloyal Loyalty Suite” for your own digital incentive program or loyalty app fully covers all requirements of modern CRM and loyalty systems. Due to its modular infrastructure and flexible cloud architecture, it can be individually adapted to your needs. You simply select the components you need – and we do the rest.

Modular.   Connected.   Scalable.


User-friendly frontend, data oriented backend, process oriented service layer – all components of our Coloyal Loyalty Suite are connected through fast interfaces. Discover the functions and advantages of each individual module by clicking.

COLOYAL LOYALTY SUITE SUPPLY CHAINReward storage& shipment CLIENT SERVICE1st & 2nd levelcustomer care CAMPAIGNE-mails &push notifications SHOPProduct data& reward orders CRM SYSTEMClient & account dataTransaction rules PAYGATEReward order withadded payment Loyalty program, client benefits, refer-a-friend, reward store SERVICES BACKEND FRONTEND >


  • Loyalty program website & mobile App
  • Registration /  login, participant profile
  • Order history incl. track & trace, returns center
  • Status, points & account balance
  • Customer referrals, benefit platforms
  • Search function, wish list, filters & recommendations
  • Fully responsive based on vue storefront


  • Gateway for co-payments
  • Credit card, PayPal, SOFORT
  • Optional: direct debit, invoicing
  • Optional: receivables & collections
  • PCI-compliant and GDPR-compliant
  • Fraud prevention, reports

Loyalty backend

  • Central CRM-system to handle profiles
  • Administration of user rights (e.g. for company accounts)
  • Account management incl. points expiry
  • Creation of complex point rules for collective promotions
  • Administration of customer referral activities
  • Reports & data analytics
  • Complex management of the rights of each role for data access

Managed Shop Backend

  • Administration of rewards and benefits
  • Content: text, images, video, value, etc.
  • Cross-selling, matching products, creation of discount codes
  • Metadata maintenance: SEO, supplier, processing, warehouse
  • Transaction data: baskets & orders
  • Order status: handling, delivery, returns
  • Reports & data analytics
  • Based on Magento 2

Campaign management

  • Maintenance of campaigns
  • Mails & push notifications
  • Extensive personalisation of content
  • Opt-in & opt-out management
  • Import, management & export of shipping lists
  • Responsive, intuitive mail templates
  • Extensive trackings & reports

Customer service

  • 1st & 2nd level service center via (e-)mail, call, chat,
  • High availability, fast answers, multi-lingual
  • Dedicated & non-dedicated service center agents
  • Reliable clarification management
  • High-performance, secure ticketing system
  • Processing of make-a-wish & cash rewards
  • Transparent documentation & accounting


  • Worldwide shipping of tangible rewards & shipping solution for digital vouchers & coupons
  • Environmental friendly reward warehouse in Central Europe
  • Inventory management & forecasting by Coloyal
  • Pick & pack, delivery notes, if necessary enclosures
  • Integration of relevant carriers (DHL, DPD, Hermes)
  • Delivery tracking via track & trace & return processes
  • Transparent reporting on SLAs, performance & delivery times


From maintaining customer data through creating point rules and rewards to detailed reporting: we provide the users of our “Coloyal Loyalty Suite” with all services – browser-based under one roof.

Maintain customer profiles and program rules

  • Cloud-based CRM database covering all profile characteristics
  • Complex set of rules for points, promotions and status
  • GDPR-compliant management of logins & opt-ins
  • Differentiated reporting for the most important key figures

Order rewards as in your favourite online shop

  • Ecommerce features known from state-of-the-art online shops
  • Points and/or cash payment
  • Individual design matching your corporate identity
  • Suitable rewards assortment included

Manage products & orders in Magento

  • Multi-lingual, state-of-the-art shop management
  • Direct import of product data from our “Coloyal Assortment Manager”
  • Core assortment with options for special offer portfolios
  • Extensive reports on shop performance & orders

Efficient communication via e-mail & notifications

  • Intuitive creation of newsletters, system mails & push messages
  • Time- or event-driven dispatch to selected recipients
  • Multi-level selection of dispatch lists for personalized content
  • Detailed tracking & reporting leading to constant optimization


Modular architecture

Flexible loyalty system with individual adaption to your needs

Agile & fast setup

Analysis of existing IT landscape, efficient management of requirements and short time-to-market

Full-service management

All service modules you need for operating your program
Rewards Sourcing Rewards Logistics Campaigns


  • Modular, connected system with all components needed to operate modern bonus and benefit programs and loyalty apps
  • Fast and flexible integration of required components via established interfaces
  • High scalability and security through hosting all modules in a german cloud
  • Individual access and extensive analyses of all relevant data and KPIs of your program
  • Attractive price models for the configuration and operation of fully developed IT systems

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