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Reporting for bonus programs & campaigns

Numbers basis for the further development of your business

One of the most important outcomes of reward programs is data. Whether it’s a customer or employee program, valuable insights can be gained from the wealth of information on participants and their activities. They are the starting points and drivers for successfully developing your business in the long term.


Your benefits: Gain and use valuable insights. Developing your business.


The potential is particularly great for companies whose sales are multi-level or focused on business customers. The introduction of a bonus program is usually the first source for them to actually get to know their own customers and understand their needs.



Gain insights with loyalty programs

Our loyalty backend features a configurable program dashboard that provides a quick overview of key program metrics. From new registrations to status distribution to the value of redemptions for your program controlling – you choose the time period of the desired data view and get clear charts for program performance at a glance.

During the implementation phase, we recommend which data you should keep an eye on and how you can make the most of the data’s potential, based on our many years of experience.

Most used reports:

  • Participant overview: master data and most important key figures of all registered participants.
  • Participant chronicle: all transactions of participants by action type (e.g. points redemption)
  • Promotion report: chronological overview of all promotion participations by type

Learn more about our loyalty backend module

Participant Cockpit

With the Participant Cockpit, we offer your sales or program management direct and quick access to the participants’ program data. The sales team can view the latest activities in the program or even the master data for an individual customer with just one click. Your customer has recently collected a large amount of points? The ideal hook for your next conversation.

Data transfer to your systems

Do you have CRM systems in use that you would like to enrich with data from the loyalty system? We will find the right solution for transferring the data to your system landscape – whether via a defined import format or direct exchange via a specific interface.

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    Declaration of consent

    By entering data about yourself in the contact form, you are transferring personal data about yourself to Coloyal GmbH (“Coloyal”). The completion and submission of the contact form occurs voluntarily through yourself. By completing and submitting the contact form, you forward personal data about yourself of Coloyal and agree to the collection, possession, storage and usage of your data through Coloyal in accordance to the data protection declaration for the purpose of answering your request, for contract execution and for the purpose of sending product-related information about the services of Coloyal to you. The consent to the use of your
    personal data is only given for this purpose.

    Coloyal is committed to observe all relevant data protection regulations at all times and to not pass the data on to third parties without your consent, unless Coloyal is entitled to do so due to legal regulations and this is required to process contractual relationships with you or Coloyal is legally obliged to do so.

    You can revoke your declaration of consent from Coloyal at any time. You also have the right to correct or delete the restriction of processing and data portability. You can obtain information as to the data stored related to your person, its origin and recipient as well as to the purpose of data storage on request. On this matter please contact Coloyal (post address: Stefan-George-Ring 23; 81929 München; email info@coloyal.de).

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