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Reward Management

Create memorable gifts for your target audience

An attractive rewards portfolio is the be-all and end-all for the success of your rewards program. With Coloyal’s full-service package, you can secure the best rewards from top brands for your customers or employees.

Large selection of rewards. Fast rewards management. Happy customers

How we shape your assortment

Continuous monitoring is the first step in getting an accurate picture of subscriber responses to promotions, point balance trends, product ratings, and price trends. By constantly monitoring these factors, you can respond quickly to changes and dynamically shape your rewards portfolio.

Our buyers travel to national and international trade shows and use social media, blogs and magazines to track down over 100,000 interesting products and incentives as well as attractive coupons for our customers’ assortments each year.

Over 2,500 of these rewards are tested and evaluated annually by our purchasing team with a view to their relevance for loyalty activities. We use social listening tools to check target group fit and draw on market and test reports for quality checks.

Finally, we create your customized rewards portfolio – data-driven and aligned with your goals. We take into account your KPIs, customer data and empirical values from comparable programs. You have the final say in the final assortment, either via online voting or in an on-site workshop.

Our suppliers

Do you have a B2B or B2E program? Then take advantage of even more opportunities:

Promotional products & marketing portal

Job ads and promotional products can be booked with bonus points

Trainings and events

Events and trainings are paid for with bonus points

Complete logistics and shipping management

Our complete premium management package is designed to make the path to your own product range as easy as possible: You simply tell us who you want your premium store to be aimed at, and a short time later you can choose your desired rewards from the extensive catalog that we will put together to suit you.

Sustainable logistics processes

From procurement to storage to shipping of physical and digital premiums, we take care. In doing so, we consistently ensure that the entire supply chain is demonstrably becoming increasingly environmentally friendly and sustainable in all its parts.

Automated output processes

The infrastructure is set up to deliver smoothly even during order peaks and large volumes.

Pay only for ordered rewards

Since we usually operate in the so-called pre-buy model and initially purchase and stock our products on our own account, you only pay for the premiums that have actually been called up by your participants.

Highest data security

Our logistics center is audited with the national as well as international security standards according to ISO 27001:2013, ISO 9001:2015 and ISAE 3402 Type II.


With our agile supply chain, we ensure that every reward arrives quickly and smoothly at home and abroad.

Bild einer engagierten Mitarbeiterin bei der Arbeit.

Data tracking

Thanks to data-based assortment design, all reward data is transparently available. Through our SAP Customer Experience solutions, output data can also be analyzed and shared.

You bring your own products and services that should also be orderable in the reward store?

That’s no problem for us. We integrate your products and services into our systems. Of course, our rewards management not only works in combination with our rewards store, but can also be easily linked to your existing stores.

Logistics I Agile and transparent supply chain

Flexible scheduling
  • Flexible scheduling models: stockpiling or delivery on demand for rapid provision of premiums
  • Daily monitoring of inventory utilization
  • Avoidance of bottlenecks through early reordering
  • Replenishment of inventories in high-demand phases and for special promotions
  • Transparency for suppliers and customers through continuous quantity forecasts
Processing of reward orders
  • Transfer to shipping service provider within 24 hours after receipt of order
  • International delivery of non-cash premiums including tracking via Track & Trace
  • Convenient and needs-based returns solution
  • Management of digital rewards in the digital warehouse
  • Dispatch of digital vouchers to participants by e-mail
Hybrid logistics management
  • Economies of scale and synergy effects in our supply chain through central logistics management at the warehouse location
  • Established dropshipping network as a supplement for cost-efficient shipping of products with special requirements (e.g. bulky goods) or for special, worldwide target regions

Find out more about our premium management

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