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Member gets member

Real recommendations for the next generation of customers

Turn loyal customers who have had positive experiences with your products and offerings into engaged ambassadors.

Whether buying a car, choosing an energy supplier, or signing a banking or insurance contract, the likelihood of closing a deal on complex, long-term, and very high-value purchases goes up steeply when experienced contacts from your personal environment make an individual recommendation. We help you initiate such deals, reward successful referrals, and attract the next generation of satisfied customers and future brand ambassadors.

Simply activate desired rewards via coupon

Coloyal deliberately uses a streamlined solution for “Customers Recruit Customers” that allows you to clearly identify successful referrals and reward both the referrer and the new customer in adequate amounts for the referral and purchase.

The solution is based on digital coupon codes in various denominations that your customers use to unlock rewards store credit. We offer you full access to the codes generated according to your specifications: you can either distribute them yourself – for example, via employees in sales or customer service, the HR department or the field sales force – or to authorized recipients by e-mail using our dispatch tool.

Voucher recipients can choose their desired reward(s) directly from numerous offers or save up for a higher-value reward by combining several vouchers. We design the reward store in your corporate identity, with convenient ordering processes and fast delivery of the rewards from our own warehouse.

The key advantages of our solution

  • More cost-effective than acquiring new customers with the help of classic campaigns
  • Increased conversion rate and high lead quality
  • Fast, lean integration into your stores and shopping cart processes
  • Credible messages, as personal recommendation has great persuasive power & strengthens existing customer relationships
  • Individual rewards: You determine the value of the rewards and vouchers from our large portfolio
  • Increased sales and branding: The simplified way to share referrals not only retains existing customer sales, but also further strengthens the brand in an authentic, tangible way.

3 tips for a successful Member gets Member program



Easy to use

Our customer-recruit-customer solution can be integrated directly into your store systems and ordering processes: the recruited person can enter the recruiter’s data directly in the shopping cart, and you can reliably recognize and reward successful referrals.

Attractive incentives

According to a study, non-cash incentives are 24 percent more effective than cash. The prerequisite here is that they are well matched to your target group. Using a precise target group description, we put together an individualized range of rewards for you.

Keep optimizing

Using website tracking and data analytics to measure activity, the referral program can be well monitored and developed. Our client manager provides you with detailed reports and discusses the best measures with you.

Case Study: Commerzbank

Award-winning customer acquisition: See how German bank “Commerzbank” tripled the number of its referrals to more than 140,000 per year with the help of Coloyal’s award-winning solution.

View Case Commerzbank

How to increase customer referrals

We adapt our customer referral solution individually to your goals and IT requirements. Together with you, we focus on the following questions.

What event should be rewarded?

This could be, for example, the recommendation of a job, the new acquisition of a customer or the conclusion of subscriptions.

Who should be rewarded?

You decide whether only the advertiser or also the recruited person receives a reward and specify when and in what amount it is spent.

How do you want to reward?

To motivate your customers to participate in KwK promotions, a wide variety of rewards and vouchers can provide the right incentive.

How do your customers find out about the program?

Ensure program presence and reach with the help of your own channels or Coloyal’s campaign management.

Let’s generate more referrals for you!

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    Do you have questions or would you prefer personal advice? We look forward to hearing from you!

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