What are loyalty solutions?
Loyalty solutions, also known as loyalty programs or customer retention programs, are strategies and systems used by companies to promote customer retention and loyalty. These solutions aim to encourage customers to make repeat purchases from a particular company or use its services. Loyalty solutions offer customers incentives to build a long-term relationship with a brand and do business with the company on a regular basis. Such programs can be found in a wide range of industries, e.g. retail, hospitality, travel, financial services, etc.
The loyalty of your customers is our specialty
Coloyal is your co-partner for all aspects of customer relationship management. We have brought our many years of expertise as a full-service operator of loyalty programs and loyalty solutions to bear in the development of the “Coloyal Loyalty Suite”. The suite’s software and service components can be freely combined for targeted use in new customer acquisition, major sales campaigns, as a value-added portal for employees, or in the operation of complex reward stores and bonus programs. Well-known customers such as DAX-listed corporations and international medium-sized companies rely on this solution to motivate and reward their end customers, business partners and employees with benefits “made by Coloyal”.
We implement these 5 tips for loyalty solutions for you
Loyalty solutions carry certain risks for your company. For example, if the program is too complicated and too bulky, your employees and customers won’t use it. That’s why we put these 5 tips for loyalty solutions into practice in our daily business.
Our loyalty suite reduces complexity and enables easy and seamless access to rewards. We optimize your loyalty solution for an optimal customer experience. To do this, we pick up your customers or even your employees where you are. With our loyalty app, we are just a stone’s throw away from the next reward.
When implementing loyalty solutions, many companies tend to make collecting and redeeming points too cumbersome. The big problem here is that users have to wait too long to get the next reward. That’s why we create a win-win situation for companies and users. With the fair distribution of points, we inspire your customers and employees in the long term.
Loyalty solutions should put users in the spotlight. But what does that mean? We focus on the needs of your target group during implementation. To this end, we develop an individual range of rewards that meets the interests of your customers and employees. But value orientation is also important to us here. We focus on sustainable rewards and are committed to social projects.
Regular interaction with users in loyalty solutions is important to keep them informed about innovations and current developments. If this target group communication does not take place, a loyalty program may be forgotten and users may turn away.
The implementation of loyalty solutions is relatively straightforward. However, not all the interests of the target group are immediately captured when the program is designed. Therefore, it is important to collect data and feedback about the loyalty program, analyze it, and then implement it in a targeted manner.
Which solution suits you best?
Start your own rewards program to generate customer data, target participants, increase cross-selling and upselling, and grow market share. With our solution, which includes points, rewards, status classes, promotions, customer service, reports and more, you’ll be up and running in just three months.
You already have a bonus or loyalty program with your own participants, but need an attractive rewards store in your look & feel that can be connected quickly and seamlessly? We bring the right assortment with many particularly sustainable products and short delivery times right along!
Good employees are hard to find and keep in many industries. Coloyal’s incentive solution makes job ads more appealing, simplifies shift and vacation planning, and encourages higher team performance. The rewards and benefits for your staff are tax-free.
It doesn’t always have to be bonus points: This solution is designed for use in high-reach, time-limited campaigns in which you convince new clients of your offer or thank regular customers for their loyalty. In addition to IT, we also provide the concept and campaign management.
Turn convinced clients into convincing sales partners who are rewarded for personal recommendations according to your specifications. Coloyal offers a lean coupon solution that rewards both parties, referrer and referred, with desired rewards in different values after successful referral.
Our offer for banks, insurance companies, energy providers, and other industries where clients have contracts and subscriptions with long terms. Upgrade your customer portal with more than 300 shopping discounts, vouchers, and cashback offers from well-known online stores in the exclusive benefits world.
To the customized solution
The “Coloyal Loyalty Suite”, our modular system of IT components and services, enables flexible offerings for your strategic goals and individual challenges. We combine the following building blocks to jointly and quickly provide the solution that fits your business and harmonizes with your systems, processes and data.
You choose what you need. And only pay for what you actually use.
- Loyalty Consulting Pragmatic, implementation-oriented concepts, cases, analyses, best practices and screen designs – our consultants are on hand to advise you well before the launch (or re-launch) of your solution.
- Mobile Apps Bring your offers to your users in the shortest possible way – with responsive websites, loyalty apps and push nofitications from Coloyal, participation via smartphone becomes a breeze.
- Loyalty Backend The heart and brain of our bonus and incentive programs. This is where the quick setup and intuitive control of our programs and promotions take place, either by you or us.
- Rewards management Wide selection, easy ordering, fast shipping. We inspire your rewards store and your sales campaigns with cutting-edge products at attractive purchasing conditions.
- Promotions & Sweepstakes Create relevant occasions, high reach and measurable activity with seasonal promotions, sweepstakes, coupons and value-added offers from Coloyal.
- Campaign Management On the smartphone, in the mailbox, or in the inbox – we make sure your messages are personalized, accurate, and delivered on time to the recipient.
- Invoice Capture Extract information from receipts, invoices and other proofs of purchase to unearth data treasures that wholesalers and intermediaries keep from you.
- Customer Service The same way you’d take care of your clients with questions and problems: Our customer service shines with good accessibility, fast help and adept answers.
- Reporting Control programs and campaigns based on transparent data, which we make available in interactive dashboards, individual reports or directly in your data warehouse.