Together. With responsibility. Into the future.
Coloyal keeps sustainability and climate protection firmly in focus. Rewards for our clients as Deutsche Bahn must meet the highest standards in terms of production, materials and transportation.
Strict review and selection criteria for premiums
When sourcing and purchasing sustainable products, we agree – depending on the premium – on different requirements for materials, durability and production methods:
Resource conservation
- For us, more sustainability for reward programs means prioritizing renewable raw materials
- Premiums are free of microplastics, synthetic ingredients and PEG derivatives
- Premiums with wood content are sourced from sustainable forest management within Europe
- The use of chemicals that are harmful to health is avoided
- We increase the proportion of recycled materials in our products
Social measures & longevity
- Our premiums are high quality, long lasting and animal free
- Energy efficient electronic devices
- When sourcing rewards, we look for a healthy mix between well-known brands and small suppliers, for an attractive alternative to monopolistic marketplaces, because sustainability for rewards programs has more than one component.
“In our BahnBonus PrämienWelt, more than 150 environmentally friendly items are united in a separate category under our “That’s green” signet. For example, we offer products made of recycled plastic and rely on reusable instead of disposable. In its strict selection of products, Coloyal pays critical attention to ensuring that materials, service life and production conditions demonstrably meet our requirements for nature and climate protection.”
Sven Neweling
Head of CRM Strategy and Customer Loyalty Programs at Deutsche Bahn
Certified product and production quality
We can provide evidence of these certificates – depending on the premium.
Pillars of sustainability in logistics
Quality standards and resource conservation
- Sustainability guideline based on the UN
- Sustainable Development Goals
- Sustainability audits and quality management standards in accordance with ISO 9001
- Savings of approx. 1,100 tons of CO2 per year through photovoltaics
- Reduction in the use of films, plastics and paper in the handling process
Innovative packaging without filling material
- Reduction of material usage of shipping cartons
- Savings of an average of 20% of the original package volumes for standard cardboard boxes
- Complete elimination of filling material, especially plastic/plastic such as bubble wrap or packaging chips
Climate neutral shipping
- Preferred shipping with CO2-compensating shipping methods, such as “GoGreen
- Better utilization of loading areas due to reduced parcel volume ensures fewer necessary journeys
Low returns rate due to avoidance of transport damage during shipping
Product procurement and inventory management
We plan to reduce emissions through structured product sourcing, as well as inventory and warehouse management:
- Through methodical forecasting, we calculate the demand accuracy of premiums. We always compare the actual results with the forecasted ones and improve continuously
- Circular processes enable us to reduce inventory transfers without throwing them away
- Our returns rate is extremely low. Nevertheless, returns do not end up in the trash, but are re-sorted and marketed through other sales channels
Social responsibility
- Partnership with the Bethel proWerk foundation and implementation of various inclusion projects for the training and further education of people with disabilities and acceptance into employment.
- Awarded the CSR Prize OWL 2020
- Member of the initiative for employment and active participation in the “Forum Wirtschaft und INKLUSION”
