Management buy-out: Arvato Bertelsmann unit now Coloyal GmbH.
Well-known customers such as Deutsche Bahn, Mercedes-Benz, Commerzbank, Coca-Cola and Bayer CropScience have made a decision: they rely on the services and expertise of “Coloyal” for customer acquisition and retention. The specialist for innovative CRM and loyalty solutions was founded in February 2019 as part of a management buy-out. Time for an initial interim assessment.
From Rewards Arvato Services to Coloyal GmbH
At the beginning of the year, Rewards Arvato Services GmbH became Coloyal GmbH. On February 1, 2019, the company, founded in 2007, was sold by Arvato Bertelsmann as part of a management buyout. Since then, the business has continued independently under the umbrella of Coloyal GmbH.
Strong Management and Clear Mission
The experienced management team is led by Mark Edenharder as CEO, Nadine Kremer as VP Purchasing, and Dominik Palicki as VP Key Account Management. In mid-April 2019, the team was strengthened by Christian Bäumer, who joined as CFO.
Guided by the mission “Consult. Connect. Reward.”, around 60 employees work every day on a comprehensive full-service portfolio for customer relationship management.
Creating Lasting Customer Relationships
Coloyal focuses on individual CRM and loyalty solutions. These solutions create memorable moments for customers, business partners, and employees. At the same time, they form the basis for strong and sustainable relationships.
CEO Mark Edenharder highlights the importance of this approach. He explains that Coloyal’s solutions make a real difference by creating positive experiences that last.
Successful Start and Future Potential
After the first 100 days, the management team draws a positive conclusion. Feedback from clients and business partners has been consistently encouraging. As a result, Coloyal is seen as a competent and reliable partner.
The management buyout also creates new opportunities. It allows Coloyal to act more flexibly and respond faster to customer needs through its own investments. At the same time, access to Arvato’s broad range of services remains in place. Together, these factors create ideal conditions for further growth and new potential.
About Coloyal
Coloyal is one of Europe’s leading providers of customer loyalty and incentive solutions. Founded in 2019 as part of a management buyout, the service provider looks back on more than ten successful years in the field of consulting, CRM systems and rewards management as a former subsidiary of Arvato Bertelsmann.
Under the claim “Consult. Connect. Reward.“, Coloyal develops and implements individual, innovative loyalty solutions in the B2C, B2B and B2E sectors. Customers from all over the world include retail companies, airlines and railroads, financial service providers, insurance companies and consumer goods and automotive manufacturers.
