We are celebrating 5 years coloyal. Celebrate with us. To the anniversary page

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5 years of success through loyalty

We are co-partners in the field of loyalty and customer retention. Our experienced team has been passionately creating unique CRM and loyalty solutions for sustainable customer and employee retention for 5 years.

That makes us unique:

That’s why we are the best co-partner for your loyalty project.

Modern SaaS Loyalty IT

  • Coloyal offers customised SaaS loyalty solutions consisting of modular building blocks that meet individual requirements.
  • The platform hosted in the AWS Cloud fulfils the highest performance and security standards.
  • Continuous development and an ambitious roadmap enable constant innovation in collaboration with customers and partners.

Blog post: Our modern SaaS IT

Great world of rewards

  • Constantly more than 2,000 different physical products from more than 400 different brand partners and thousands of digital rewards to choose from.
  • The largest sustainable rewards selection: Coloyal offers over 500 verifiably certified products from top brands that fulfil strict environmental criteria.
  • Our sourcing strategy focuses on resource-efficient and green rewards that meet the growing environmental awareness of customers.

Customised solutions

  • Our modular system components allow for a wide range of applications, from quick sales campaigns to complex, multi-national bonus programs.
  • Not off-the-shelf: when developing and configuring our solutions, we focus closely on the goals and requirements of our clients.
  • Special components for recording invoices, sending digital tax documents or displaying 360° customer profiles are an expression of individual customer wishes.

Unrivalled loyalty expertise

  • We see ourselves as an experienced co-partner to our clients – from the early conception phase through to long-term programme operation in day-to-day business.
  • Our clients benefit from our practical knowledge, established processes and expertise gained from operating more than 30 international programmes in a wide range of industries.
  • We can draw on way more than 5 years of experience: Coloyal’s core team has been working together for almost 20 years, and the average length of service of all employees is almost 10 years.

Top employer

  • Coloyal attaches great importance to creating a supportive working environment and looking after the well-being of its employees.
  • Flexible arrangements for mobile working and holidays promote a good work-life balance.
  • Recognised as a top and open company: performance-based additional remuneration, tax-free benefits, pension schemes and regular team events show how much we value our employees.

The Coloyal Story

A lot has happened in the last five years. Here are a few selected highlights from the team.

5 Jahre Coloyal - Gründungsfeier in 2019


  • Management buyout from Bertelsmann Group, with unanimous support from all existing customers of “Rewards Arvato Services.”
  • Coloyal initiates internal product development, resulting in a prototype of the first rewards shop, integrating Magento 2’s e-commerce features with bonus program requirements.
  • SwissCard adopts the new shop for the relaunch of its “pointup” program, reflecting its satisfaction.
  • Coloyal receives top honors at the Newsletter Awards for Bayer Crop Science’s
  • .
5 Jahre Coloyal - 2020 Coloyal Loyalty Suite


  • Coloyal achieves another milestone with the launch of its own FI system, streamlining accounting, reporting, and analytics through SAP S4/HANA and SAP Analytics Cloud.
  • The transition to Office 365 and virtual work regulations proves invaluable during Covid-19 lockdowns, enabling seamless program operations and teamwork.
  • Team relocation to a modern office at Zamilapark facilitates collaboration in project teams and includes dedicated conference zones.
  • The investment in a modular SaaS IT solution pays off with the successful adoption of the “Coloyal Loyalty Suite” by two new clients, with setup projects conducted virtually.
5 Jahre Coloyal - erstes rein digitales Programm im Automotive Aftermarket


  • Introduction of the “Coloyal Vorteilswelt,” offering exclusive shopping benefits and cashback functions to millions of customers of a German insurance group.
  • Launch of the German automotive aftermarket’s first purely digital loyalty program, enabling car workshops to reward themselves for installing original Continental spare parts.
  • Optimization of the supply chain for physical rewards with a move to a state-of-the-art logistics center, reducing delivery times across Europe.
  • Acquisition of a significant B2B program for roofers, resulting in a surge in participant numbers and activity due to innovative features and added value.
5 Jahre Coloyal - 2022 - Bonusprogramm für Lieferfahrer


  • A German delivery service enhances its driver scheduling with the Loyalty Suite, dynamically adjusting bonus points based on market demand.
  • Completion of IT landscape consolidation with SAP rollout, further digitizing and automating the supply chain for rewards and voucher codes.
  • Introduction of multimedia rewards for successful resellers of IT hardware and server solutions across 35 countries.
  • Coloyal leads a major fundraising campaign for Ukraine, converting BahnBonus points worth over €550,000 for humanitarian aid.
5 Jahre Coloyal - 2023 - Mobile Phone mit Wertgarantie-Prämienshop


  • Launch of the “Rewards Voucher Shop,” offering fast and cost-effective solutions for sales competitions and direct rewards, attracting two new clients.
  • Relaunch of the “BahnBonus PrämienWelt” with expanded rewards, emphasizing certified sustainable products.
  • Implementation of a multi-partner program for business customers, enabling automatic point collection across multiple countries.
  • Expansion of employee benefits, including home and remote office options, as well as enhanced mobility and pension schemes.
5 Jahre Coloyal - Portrait Mark

“I founded Coloyal in 2019 with the aim of being able to offer “full service loyalty” as an independent co-partner to our customers – from practical consulting and strategic program design to modern CRM IT systems and top rewards through to customer service and participant marketing. Five years later, we fulfil this claim completely. I am particularly pleased that many of our customers and employees have loyally accompanied us all the way!”

Mark Edenharder, CEO

A little greener every day

Long-lasting rewards with a high recycling content, resource-saving materials and shipping packaging, efficient data centers: We work every day to make our solutions more sustainable for your customer. And you can benefit from this, too. Sustainable incentive programs enable companies to make a positive contribution to society and the environment, as well as promote sustainable development. We show how we live sustainability at Coloyal.

“That´s green” BahnBonus rewards

at Coloyal

Regardless of whether you are already in the middle of your career or just starting out. We give you the opportunity to make your own contribution, to develop professionally, as well as the flexibility and appreciation you need to work well. Would you like to help us get a little closer to our vision? Then we look forward to receiving your application.

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