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Case: Deutsche Bahn

The BahnBonus world of rewards

The rewards store for the more than 5 million BahnBonus participants.

Sustainable. Diverse. Award-winning.

Create a sustainable benefits program that is attractive to the broad target group. With BahnBonus, every trip is a win-win: both for customers and for the environment.


With the #dasistgrün category, we show that sustainability is no longer a niche topic. In the BahnBonus rewards store, more than half of the non-cash rewards are sustainable – and the trend is rising.

Particularly important: the large selection of rewards from a wide range of manufacturers. Around 300 attractive non-cash rewards in the program ensure a wide range of choices in every prize category.

5 million participants collect valuable BahnBonus status and reward points with their BahnBonus number or BahnCard number when they buy Deutsche Bahn tickets. In addition, BahnBonus bonus points can be collected from many partners. These BahnBonus bonus points can then be redeemed in the BahnBonus PrämienWelt, which has been provided and managed by Coloyal since 2017. This includes many sustainable, social and attractive rewards, which only end up in the rewards store after extensive examination of numerous criteria. With Coloyal, BahnBonus, one of the best-known benefit programs in Germany, has for the first time combined all its rewards in a single rewards world.

  • Branded products that come into question as premiums are extensively tested in the sourcing and planning process for their fit with the preferences of the program participants. For example, with the help of trade show evaluations, trend reports, and social media monitoring.
    At https://www.bahn.de/service/bahnbonus, we host, operate and maintain the rewards store. This brings the diverse range of attractive non-cash rewards, donation options and magazine subscriptions clearly to the desktop, tablet and smartphone for rail customers.
  • The rewards world is also integrated into the BahnBonus app, and rewards points can be viewed and redeemed on the go.
  • Up to 60% of the rewards are updated throughout the year and provide continuous redemption incentives.
  • The BahnBonus Reward World is closely and securely networked with the Deutsche Bahn customer account, so that participants can easily access all websites and exchange data with just one login.

The cooperation with Coloyal is a great benefit for Deutsche Bahn. The BahnBonus PrämienWelt, which was redesigned by Coloyal in 2017 and has since been managed as a full service, continues to meet our demands for a loyalty program for a broad spectrum of participants on a daily basis.

Sven Neweling

Head of CRM Strategy and Customer Loyalty Programs at Deutsche Bahn

Awarded …

…the BahnBonus program was also recognized by the German Bonus Awards. Over 25,000 consumers took part in the survey in 2021 and BahnBonus was able to climb the first step of the podium several times:

BahnBonus won the Customer Award in the MOVE category as Program of the Year, Best App, and Best Campaign for Collecting Points.

Logo Deutsche Bahn

About Deutsche Bahn

Deutsche Bahn AG is the largest mobility provider in Europe: It operates most of the rail network in Germany, a large proportion of German rail traffic and is active internationally in the transport and logistics sector. Every year, DB transports around 2.9 billion passengers with its trains and buses.

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